This study conducted to focus the women entrepreneurs' perception of how socio-economic factors influence at the time of taking a bank loan, whereas perception is the process by which an individual selects, organizes, and interprets stimuli into a meaningful and coherent picture of the world. The findings highlighted some socio-economic factors that influence women in taking a bank loan. Data collected from women entrepreneurs' residing in some major areas of the northern part of Bangladesh. A convenient sampling method was applied to collect response from 112 women entrepreneurs' of which 105 found free from errors; those respondents used for the final study.Our study regarding the perception of the women reveals that religious view of our country, gender discrimination, and low educational qualification, lack of family support hinder their opportunity of taking a bank loan. Besides this research identify that advantageous living area & high social status help women at the time of taking a bank loan. Furthermore, the findings have established that financial solvency, bank's rules & regulations, mortgage criteria and the nature of business carry significant influences on women entrepreneur in taking loan. The foremost contribution of the current study is that it focuses women's observation and suggestion to break the barrier of getting the loan and find out a way to establish a positive attitude of the family as well as the society towards women entrepreneurs.

Since life got too busy, individuals have sought to satisfy their requirements using conventional facilities quickly. The word "super shop" has gained widespread usage recently, and Bangladesh is no exception. Bangladeshis are now primarily regarded as super shops while buying daily necessities. But there is thought about the gap between the generations. Every generation has its own economic cycle affecting consumer behavior. Any marketing strategy must take into account the target customer's generation. Supermarket shopping may be prevalent in the West, yet it is challenging to maintain a profitable business in the urban areas of Bangladesh. In three cities in Bangladesh, this study organizes several focused group discussions amongst Generations X and Z. This study indicates that Generation X has a unique perspective on life in Dhaka compared to their peers in Rajshahi and Rangpur. In another sense, GEN X and GEN Z differ significantly in their superstore preferences. The availability of foreign products, peer group influence, cashless transactions, availability of foreign brands, and the shopping environment are all crucial elements for Generation Keeping a superstore profitable in a city is challenging because the majority of shoppers are members of Generation X, who have a preference for the more traditional bazaar. Additional research may be done on the Base of the factors affecting people's attraction to Superstores. More respondents and a wider geographic area should be considered in future studies.

This study conducted to focus the consumers’ perception of international brand over local brand while     purchasing personal care products. Consumers’ perception highlighted on customer’s psychology that      determines their viewing attitude towards using the local or international brand. Globalization makes the foreign trade easier than before and the availability of international brands confused the consumers’ ethnocentrism towards local brand but it is also true that using too much foreign products can destroy the employment opportunity of local people and also the country may face of security issues from foreigners. To examine the topic a convenient sampling method was applied to collect response from 280 customers from which 268 found free from errors; those respondents were used for the final study. The findings highlighted some factors that influence customers’ perception toward choosing brand while purchasing personal care products. Data were collected from local customer of new market and Shaheb Bazar area of Rajshahi city. Study reveals that according to the perception of the customer, product quality of local brands, price consideration, country of origin, availability of foreign brands and promotional actions have a significant role toward customer mind while purchasing products. Moreover the findings suggest that, for the wellbeing of the society, local products need foremost priority to expand their business. As it is known that more demand of local products lead more production that create more job opportunity in the market and to build the country as self-sufficient, a customer focused local   market should be enhanced.  The major contribution of the current study is that it focuses consumer’s observation and suggestion to create more opportunities for local brand in market place.

The aim of this study is to investigate Bangladeshi viewers’ attitudes towards product placement activities. Here product placement indicates a paid form of non-traditional advertisement where products or brand names are intentionally present along with the programs. Consumers’ purchase decisions relate to how they know the brand name, and traditional marketing activities failed several times to hit the customer’s black box. People are fascinated by an innovative way of product representation, a tough and challenging task for marketers. Embedded marketing or Product placement helps both viewers and marketers to build a bridge for communication. In Bangladesh, people are less conscious about their local products as well as their media programs. Media and marketing relate inextricably with each other. The study has been conducted in two aspects to investigate the consumer attitude towards product placement. The first one is a comparative analysis of several product placements between Bangladeshi and the Indian media program. The second one is devolving and analyzing questionnaires to determine the Bangladeshi viewers’ scenario about embedded marketing. The logic behind choosing the Indian tv program for comparison is that Bangladeshi viewers are habituated with the Indian program. From 121 respondents, this study tries to forecast the viewers’ attitude toward product placement. Comparing Bangladeshi and Indian movies, dramas, and reality shows, the study expresses that Bangladeshi channel set minimal concern about embedded marketing. An online survey portrays a viewer’s preference level and thinking pattern about their media programs. Proper representation of programs such as an exciting story from movies and drama, a reality show with more customer engagement, less repetition of the same news, more consciousness about irrelevant talk shows, proper timing of the advertisement can help to back the viewers to their media that allows marketers to communicate with their target customers. This study has been conducted with limited sample size. Further research may be conducted about this study with large sample size and may compare with other countries.

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