Pelaku usaha yang tergabung dalam Asosiasi Pasar Tani Sabilulungan aktif mengembangkan berbagai jenis usaha, namun dalam aktivitasnya terkendala salah satu masalah yaitu pemasaran. Pelaku usaha sebagai anggota asosiasi tersebut kurang memiliki keterampilan dalam mempromosikan bisnisnya yang seharusnya dapat ditransformasikan menjadi penjualan. Masalah tersebut menjadi dasar dari kegiatan Pengabdian Kepada Masyarakat (PKM) yang akan diselenggarakan ini. Materi  pelatihan berisi perencanaan bisnis dan model bisnis, bentuk promosi bisnis, penerapan promosi bisnis dalam meningkatkan omzet penjualan, dan simulasi berupa menyusun pesan promosi bisnis melalui leaflet. Metode pelatihan yang digunakan yaitu ceramah, diskusi, dan simulasi. Kegiatan PKM ini merupakan pelatihan yang baru pertama kali diselenggarakan. Tujuannya untuk meningkatkan pengetahuan dan keterampilan peserta dalam memahami perencanaan dan model bisnis, bentuk promosi bisnis, dan penerapannya dalam meningkatkan omzet penjualan, serta  menyusun  pesan promosi bisnis melalui leaflet. Evaluasi pelatihan dilakukan tes awal (pretest), untuk mengukur pengetahuan dan keterampilan promosi bisnis. Hasil pengukuran pretest peserta kurang memiliki pengetahuan yang memadai  mengenai promosi bisnis, karena hasilnya cukup. Adapun setelah peserta  mengikuti pelatihan, dilakukan postest, peserta memperoleh nilai yang sangat tinggi pada aspek pengetahuan dan pada saat simulasi (praktek) promosi bisnis. Dengan melakukan promosi bisnis, peserta  diharapkan dapat meningkatkan omzet penjualan produknya.

Digital marketing is an important effort in selling products or services in this digital era and this new technology world. Digital marketers' duties are not only growing brand awareness and increasing product sales, but also being an option in obtaining feedback on products released to the market. Therefore, a digital marketer is required to build closeness with costumers. This study aims to analyze the digital marketer skills of Sekolahbisnisonline.id in dealing with marketing products and services. The purpose of this study is to analyze the ability of digital marketers in composing advertising messages, the ability to overcome obstacles in using Instagram, and create closeness with costumers. This research method uses qualitative research methods with a case study approach. This study found digital marketers were able to compose advertising messages, were able to overcome obstacles in using Instagram, and were able to build relationships with costumers, so that costumers connected to the products or services being sold.

Efforts to develop businesses organized by Micro, Small and Medium Enterprises have the full support of the government, private institutions, universities, and other institutions. The program implemented by the government is to improve the competitiveness of business actors. One of the business actors running the program is the Home Industry Group at the Sabilulungan Farmers Market Association, which is under the auspices of the Bandung District, West Java Agricultural Service. Various products are produced by members of the group in the form of vegetables, fruits, processed foods, etc. The research objective is to analyse group members' understanding of the application of personal selling including interpersonal communication in building relationships with consumers and presentations for marketing products. The research method is descriptive to measure research phenomena. Data collection was carried out by distributing research questionnaires to participants as many as 32 people. The sampling technique is census, because all members of the group become research respondents. The results showed group members had high knowledge about interpersonal communication in personal selling activities to build relationships with consumers, group member knowledge about presentations was also high, and group members could apply presentations to market products.

Abstract. The main activity of communication activities is the most important thing every activity service provided by a Bank. Communication activities able to provide the best services for public spaces and good service , and the public trust for the banks and encourage gratification for that customers that made his they show their loyalty of the Bank Nagari West Sumatra the Branch of Solok. Research objectives know the relationship between service excellence, the ability to communicate, professional, integrity communication public service by satisfaction customers, attitude respect communication public service by satisfaction customers. A method of correlational aims to research about ties in one factor relating to variation to other factors. Population used in this research even all customers Bank Nagari Branches Solok with the total sample obtained using formulas were 96 respondents. The data in the survey, interview, observation and the study of literature. Drawing conclusions: the existence of the the strong relationship between service (significant comprise, the ability to communicate, professionalism,theintegrityof communication public service by customer satisfaction, respect attitude communication public services with satisfaction the customers Bank Nagari West Sumatra the Branch of Solok . Abstrak. Kegiatan komunikasi merupakan kegiatan utama yang terpenting dalam setiap pelaksanaan kegiatan pelayanan yang diberikan oleh bank. Kegiatan komunikasi mampu memberikan pelayanan yang terbaik dan berkualitas bagi publiknya, sehingga melahirkan kepercayaan publik bagi bank dan mendorong kepuasan bagi para nasabah sehingga menjadikan mereka loyal terhadap Bank Nagari Sumatera Barat Cabang Solok. Tujuan penelitian mengetahui hubungan antara service excellence, kemampuankomunikasi,profesionalisme, integritas komunikasi pelayanan publik dengan kepuasan nasabah, sikap respect komunikasi pelayanan publik dengan kepuasan nasabah. Metode korelasional bertujuan meneliti sejauhmana hubungan pada satu faktor berkaitan dengan variasi pada faktor lain. Populasi digunakan dalam penelitian ini yaitu seluruh nasabah Bank Nagari Cabang Solok dengan jumlah sampel yang didapatkan menggunakan rumus berjumlah 96 responden. Pengambilan data berupa penyebaran angket, wawancara, observasi dan studi kepustakaan. Simpulan: Adanya hubungan kuat (signifikan) antara service excellence, kemampuankomunikasi, profesionalisme, integritas komunikasi pelayanan publik dengan kepuasan nasabah, sikap respect komunikasi pelayanan publik dengan kepuasan nasabah Bank Nagari Sumatera Barat Cabang Solok.

Abstract. Happybag is local brand from Bandung which is engaged in fashion, which is based online and does not have its own offline store. So far, Happybag has done many sales promotions which are marketed through Instagram social media. By using sales promotion tools price discount, bonus pack and contest. The purpose of this study was to determine the relationship between sales promotions carried out by Happybag, namely price discount, bonus packs, and contests with consumer buying interest. The method used in this research is quantitative method. The research approach used is correlational using Spearman rank. The population in this study are active consumers or followers on Happybag’s Instagram account. In this study the sampling technique used simple random sampling (simple random sample). With calculations using Slovin the number of samples that must be taken in this study wer 98 respondent. The data is processed using the Ordinal scale. Data analysis was carried out using computer assistance through SPSS version 25 program. The results of this study indicate that the sales promotion carried out by @happybag.co through price discount, bonus packs, and contests with cprootion onsumer buying interest has a positive and significant relationship with buying interest.     Abstrak. Happybag merupakan local brand asal kota Bandung yang bergerak di bidang fashion, yang berbasis onine dan belum memiliki offline store sendiri. Selama ini Happybag telah banyak melakukan promosi penjualan yang dipasarkan melalui media sosial Instagram. Dengan menggunakan alat promosi penjualan yaitu price discount, bonus pack dan contest.Tujuan dari penelitian ini adalah untuk mengetahui hubungan antara promosi penjualan yang dilakukan Happybag yaitu price discount, bonus pack, dan contest dengan minat beli konsumen. Metode yang digunakan dalam penelitian ini adalah metode kuantitatif. Pendekatan penelitian yang digunakan berupa korelasional menggunakan rank spearman. Populasi dalam penelitian ini adalah konsumen atau followers (pengikut) aktif akun Instagram Happybag. Pada penelitian ini teknik pengambilan sampel menggunakan simple random sampling (sampel acak sederhana). Dengan perhitungan menggunakan Slovin maka jumlah sampel yang harus diambil dalam penelitian ini sebanyak 98 responden. Data diolah menggunakan skala Ordinal. Analisis data dilakukan dengan memanfaatkan bantuan komputer melalui program SPSS versi 25. Hasil dari penelitian ini menunjukkan bahwa promosi penjualan yang dilakukan oleh @happybag.co melalui price discount, bonus pack, dan contest dengan minat beli konsumen memiliki hubungan positif dan signifikan dengan minat beli.