In Indonesia, there is a growing trend to open businesses through social media, especially by women. There are many reasons that account for this trend, the main reason being the flexibility that it affords businesses, allowing transactions to be done from anywhere, including one's own home. This paper argues that online business has great potential in empowering women by assisting them to become entrepreneurs. Online businesses can also be seen as a solution to the dilemma faced by women who must manage and balance their career and family life. Ultimately, social media entrepreneurship works well for women in Indonesia due to its unique characteristics that include: mobility and flexibility, social capital gained through social media interactions, the unequal distribution of products in Indonesian cities, the lack of time on the part of customers to visit physical shops and the confidence and satisfaction experienced by women as a result of this enterprise.
This notes aims to highlight results of a research conducted on the use of social media by women entrepreneurs in managing micro businesses in Indonesian urban areas.The outputs of this study identify the perceptions, beliefs, opinions, and lived experiences of women entrepreneurs on the use of social media as a business tool and the benefits that these businesses bring to their personal, social, and professional lives.This information is insightful in understanding the opportunities given by this type of business and the challenges faced by women entrepreneurs to open and manage such business.At the same time, the study is also able to provide business strategies for other women who want to start social media business as a mode of empowerment.
Purpose-Despite an impressive body of international research, there is a lack of empirical evidence describing the ways in which organisational environments influence the practices of corporate communications (CC). A cross-cultural survey in five countries contributes to closing this research gap. The paper aims to discuss this issue. Design/methodology/approach-What makes the research design innovative is that the questionnaire incorporates both practitioners' perceptions of the cultural context and the relevance of CC practices. The sample comprises 418 practitioners from the most senior positions in CC in the biggest companies in Australia, Austria, Germany, Indonesia, and Switzerland. By choosing a systematic access to the field the authors circumvent shortcomings of "snowball" sampling techniques. Findings-While cultural perceptions and CC priorities vary to a certain degree, there are hardly any significant correlations between the two. Meanwhile, the "nation variable", and the institutional settings associated with it, are more instructive when explaining differences in CC. Research limitations/implications-A large cross-cultural survey needs to take a "birds eye view" and, as such, is able to identify only general tendencies when describing relations between perceptions of culture and CC practices. Future case studies and qualitative research could explore more subtle ways in which CC is influenced not only by the cultural context, but alsoand probably even moreby institutional environments. Originality/value-This is the first cross-cultural survey to systematically describe on the level of primary data, the links between CC practices and perceptions of the organisational environment. Since the results indicate only a limited impact of culture, the authors would recommend the rehabilitation of the "nation variable". Provided it is understood and differentiated as a representation of specific institutional contexts, the nation variable is likely to prove highly instructive when accounting for the diversity of CC observed around the world.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.