The objective of this research was to know growth and the production of watermelon plants through the treatment of pruning time on shoots and the amount of residual fruit after thinning. The research was carried out on Klaten Watermelon Clay, located in Genukan Village, Wedi Sub-district, Klaten District, and at the Laboratory Chemistry and Food Nutrition Faculty of Animal and Agricultural Sciences, Diponegoro University from February to May 2017. The research was arranged using completely randomized factorial design with the first factor being shoot pruning time (P1 = no trimming, P2 = 3rd week, P3 = 6th week, P4 = 3rd and 6th week) and the second factor was the rest of the fruit after thinning (Q1 = without thinning, Q2 = thinning leaves 1 piece, Q3 = thinning leaves 2 pieces). The results showed the treatment of pruning of shoots and the remaining fruit after spacing did not affect the growth plant height and number of leaves watermelon until 8th week. However pruning of shoots 3rd week and 6th week can affect fruit diameter, fresh fruit weight, and fruit sugar levels. Treatment of the remaining fruit after the spacing is pruned 2 pieces affect the diameter of fruit and fresh weight of fruit while the rest of the fruit after spacing is purned 1 pieces fruit affect the fruit sugar levels. Keywords: watermelon, pruning, thinning, production ABSTRAK  Penelitian bertujuan untuk mengetahui pertumbuhan dan hasil produksi tanaman buah semangka melalui perlakuan waktupemangkasan pada pucuk dan jumlah sisa buah setelah penjarangan. Penelitian ini dilaksanakan pada di lahan Sahabat Semangka Klaten, yang terletak di Desa Genukan, Kecamatan Wedi, Kabupaten Klaten, dan di Laboratorium Kimia dan Gizi Pangan Fakultas Peternakan dan Pertanian Universitas Diponegorodari bulan Juli - September2017. Penelitian disusun menggunakan rancangan acak lengkap factorial dengan faktor pertama adalah waktu pemangkasan pucuk (P1 = tanpa pemangkasan, P2 = minggu ke 3, P3 = minggu ke 6, P4 = minggu ke 3 dan 6) danfaktor kedua adalah sisa buah setelah penjarangan (Q1 = tanpa penjarangan, Q2 = penjarangan disisakan 1 buah, Q3 = penjarangan disisakan 2 buah). Hasil penelitian menunjukan perlakuan pemangkasan pucuk dan sisa buah setelah penjarangan tidak mempengaruhi pertumbuhan tinggi tanaman dan jumlah daun semangka sampai minggu ke 8. Namun pemangkasan pemangkasan pucuk minggu ke 3 dan 6 mempengaruhi diameter buah, bobot segar buah, dan kadar gula buah. Perlakuan sisa buah setelah penjarangan yang dijarangkan 2 buah mempengaruhi diameter buah dan bobot segar buah sedangkan sisa buah setelah penjarangan yang dijarangkan 1 buah mempengaruhi kadar gula buah.Kata Kunci: semangka, pemangkasan, penjarangan, produksi

The widespread acceptance of social media encourages marketers to use social media for brand promotion. Promotions through social media generally target millennials and Z generations who are more technology literate than their predecessors are. One of the social media promotion techniques is influencer marketing. Most research on the effectiveness of social media influencers only emphasizes the characteristics of influencers, while the match between the influencer's image and the brand being promoted and the ideal self-image of followers also shape consumer attitudes and purchase intentions. However, there are not many studies that integrate these characteristics to explain their influence on brand attitudes and purchase intentions. This study aims to analyze the effect of social media influencer characteristics, influencer-brand congruence, and self-influencer congruence on purchase intention through attitudes towards brands in the millennial generation. Data were collected from 250 respondents selected by purposive sampling technique. Data were analyzed using PLS-SEM. Of the three characteristics of personal influencers, only expertise and attractiveness are proven to influence consumer attitudes towards brands. Self-influencer congruence has a positive influence on brand attitudes. Meanwhile, the influence of influencer-brand congruence on consumer attitudes towards the advertised brand is not significant. This study also found that attitude toward a brand has a positive effect on consumer purchase intention.