No abstract

Substituting electric vehicles for traditional ones could reduce local pollution and greenhouse emissions from the transportation system. However, these societal benefits come at high costs to the owner of the EV in terms of price, driving range, availability, loading capacity, speed and acceleration. In addition, the usability of an EV is hampered by the lack of an infrastructure for recharging. Such a product hardly sells itself to potential customers. Besides supportive national policies, skillful marketing is needed to get it accepted and diffused throughout society. This paper outlines a two‐phase strategy for the marketing of EVs based on a discussion of current and expected future characteristics of EVs and on a review of research on early adopters. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment.

Investigated whether control exerted through supervision is believed by mothers to reduce risk of unintentional injury to their children. 150 mothers of 1-, 2-, and 3-year-old children rated the risk of their child having an injury and indicated what injuries they anticipated in different rooms of the home under four conditions of supervision. A clear effect of supervision was observed in that rated risk and the number of anticipated injuries decreased depending on whether the mother was in the same room or not. Furthermore, a decrease was found when the mother was in the same room engaged in the same activity as the child (either playing with or being assisted by the child). The observed effects of supervision were less strong for older children and for rooms perceived as less dangerous.

Investigated anticipation and prevention of children's unintentional injuries in the home. 150 mothers of 1-, 2-, and 3-year-old children kept weekly diaries of anticipated injuries and unanticipated injuries/near injuries to their child. Mothers anticipated between 57 and 67% of all injury events, a majority when the child was in the same room as the injury-causing agent prior to interacting with it. Few anticipated injuries led to injury. In these cases no significant differences were found depending on child's age and sex. In contrast, mothers of younger children most frequently reported preventing injury by physically restricting or moving the child away and by changing the environment, whereas mothers of older children more frequently engaged in teaching.