The growing advent of the organic food market requires knowledge about how consumers’ attitudes and lack of uncertainty increase or decrease purchase intention. This study examines the factors influencing consumers’ organic food purchase intention and the moderating role of uncertainty through a cross country comparative analysis conducted in three developing countries, where lack of food safety, environmental security, and health consciousness are considered to be the growing concern towards the success of organic food. To find the factors affecting purchase intention and attitude towards products produced organically, a theoretical model was developed and tested, representing factors of health consciousness, food safety concern, environmental consciousness, and consumers’ attitude, whereas uncertainty was taken as a moderator. Hence, the current study expands the existing literature by analyzing the model to integrate individuals’ organic food usage motives to extend their purchasing intentions. The quantitative data was collected from three countries, including Pakistan (n=287), India (n=256), and China (n=354). The findings revealed that health consciousness is a significant forecaster of shaping consumers’ attitudes toward organic food and influencing their intentions towards organic food purchasing. Moreover, the findings also indicated that consumers with a higher level of uncertainty avoid purchasing organic food. The results of this study will be useful for marketing managers, scholars, and retailers to develop appropriate strategies for marketing organic food.

The fundamental theme of 'economic growth driven concept' introduced by China through 'Belt and Road Initiative' is to connect the business world in the contemporary environments of today and in times to come. Business and trade are fundamental to all economic pursuits of communities and societies. The people being more quality consciousness are looking for better, affordable and easily available products. This implies that in times to come, firms producing goods and services would require to be more competitive, innovative and agile to come up-to the standards of consumers. That is possible when they are better connected in people to people and state dimensions for sustaining growth of business and trade.The spirit behind Chinese Initiative of creating a network of roads and track appears to be idealized for mutual businesses where all stakeholders have win-win positions. The economic and social growth is the idea behind this initiative and countries especially those involved through corridors have very important roles to play for its ultimate success. 'Belt and Road Initiative (BRI) has two main components; one is 'Silk Road Economic Belt' and second 'Maritime Silk Road' covering land and sea voyage respectively. It covers Europe, Africa, Eurasia, Middle east, South East Asia and East Asia. Pakistan becomes its part through China Pakistan Economic Corridor (CPEC).The paper aims at analyzing BRI with respect to its economic benefits to the states and social cohesion through business communications and interactions. It is based on secondary data about BRI and related economic corridors. Its analysis is based on mix methodology, corroborating quantitative and qualitative aspects. In its findings, the paper provides avenues of socio-economic developments of participating states and implications on cultural aspects as well as challenges. In its concluding parts, it also invites further studies to continue providing more academic insights to the readers.

This study explores and observe the motivations of youth in digital culture which influence them to follow and interact with brands on digital media through netnography. This technique tries to adopt patron notion of youth in digital culture which influence them for youth follow brands official pages for the purpose of being up to date with brands offerings for purchase and repurchase. This studies cram changed into qualitative in nature, primary and secondary source of codes selected examined and interpreted. The data by using structured interviews (open- ended questionnaire) has been supported by relevant secondary literature that will support for conducting qualitative research based on netnography. The online digital media in Pakistan Karachi has on its significance, it’s evolving everyday but with quite difficulties like time comments youth targeted food brands pages were found to be highly interactive, quite extensive amount of likes and even comments were seen on various posts. Comments included people suggesting others for the products and deals, also people actively shared their feedbacks for the products. This studies study thoughtful beneath the parameters of online digital media, changing time era and great supported belongings writer controlled to provide a reason behind the comprehensive functionality of the study. Keywords: youth, digital culture, social media platform, qualitative research, Netnography

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Business ethics, from the start of the 21st century, has got attention among business communities. Globalization and workforce diversity have further extended this phenomenon and presently it is considered a part of the organization’s vision and mission statement. However, business ethics are not even practiced properly worldwide, especially in developing countries. Moreover, the present situation of the outbreak of the COVID-19 pandemic has deteriorated the situation. Despite ethical theories, nothing else can justify business ethics, especially employee treatment in this pandemic situation. This paper aims to synthesize, compare and discuss the ethical theories in detail and tries to know whether these theories are enough to properly explain the business ethical issues that emerge due to globalization and the pandemic or not. The paper used the theory synthesis technique. Our discussion revealed that not a single theory can properly explain all the ethical issues and dimensions that emerged due to globalization and the COVID-19 pandemic disruption. Further, this paper suggests different aspects to formulate the new ethical dimensions that could explain all ethical dimensions and issues in all situations. This paper provides practical implications to corporate social responsibility and business ethic specialists to formulate new more precise dimensions in explaining ethical issues.