The purpose of this study is to describe the media needs of storytelling for pupils in primary schools, to test the village development of puppet dami media based on local wisdom of Rembang in telling students' stories in elementary schools, and to describe the effectiveness of puppet media based on local wisdom of Rembang in storytelling learners in Rembang local wisdom primary school. This research method refers to Borg and Gall's theory, using the seven steps of conducting research. The research steps are as follows: information gathering, research planning, initial product development, field testing, revision, product testing, revision of field product test results. Data collection techniques used were observation, interview, and performance story telling skills. The analysis used in this research is quantitative and qualitative analysis. Includes storytelling practices, learning observations, and validation of dami puppet media products. Analysis of Dami puppet media products based on local wisdom of Rembang includes 6 stages. The analysis technique used is the analysis of the performance of the assessment of storytelling skills, then look for the effectiveness of the performance results of the control class and the experimental class