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Purpose This study aims to explore how family incivility is linked to workplace bullying among employees. This study examines the role of psychological safety as an explanatory mechanism linking both. This paper also looks into the moderating roles of optimism between family incivility and psychological safety and organization-based self-esteem (OBSE) between psychological safety and workplace bullying. Design/methodology/approach Drawing from the conservation of resources theory and work home resources model, this study developed various hypotheses. The proposed relationships were tested using responses gathered from 260 teaching faculty across the universities in India. This study used Warp-PLS for data analysis. Findings The findings suggest that psychological safety mediated the relationship between experienced family incivility and workplace bullying. This study also found support for the mediating role of psychological safety. Further, this study has proved that trait optimism and OBSE are boundary conditions influencing the outcomes of family incivility. Practical implications The findings have practical implications for teachers, educational institution leaders and policymakers. This study augments the importance of cultivating optimism and OBSE to combat conflicting situations. Employees who practice optimism on a daily basis are high in psychological safety and when supported with OBSE by the institution, the impact of family incivility and its adverse effects in the workplace is reduced, curbing the instances of workplace bullying. Originality/value To the best of the authors’ knowledge, this is one of the first studies to establish the role of “organizational resource,” OBSE, as a coping mechanism in tackling the adverse effects of family incivility. From a resource perspective, this study is one of the first to look into the enablers and inhibitors of resource creation in an individual while experiencing family incivility.

Over the recent decade, the employer brand has gained significant interest among academicians and practitioners and it highlights the labour market’s strength and uniqueness. However, from the employees’ perspective, employer brand outcomes are not rigorously studied and do not capture the entire scenario. Thus, this study postulates the role of employee engagement in the relationship between the employer brand and work behaviour. Four hundred responses were collected using judgemental sampling. The selected sample includes, Indian Informational Technology (IT) firms included in the “most attractive employer” titles chosen for the “Randstad Employer Brand Awards 2018”. The results indicate that the employer brand predicted innovative work behaviour, and employee engagement partially mediates the associations. The study has broader implications to the IT sector as it helps to understand the role of the employer brand in innovative work behaviour and facilitates the need for an internal employer brand that provides engagement and opportunities to be innovative.

The interest in employer branding has increased tremendously over last few decades among practioners and academicians. Organisations have identified employer branding as an important tool for attracting and retaining a talented workforce. It has moved into the heart of the board room and has become a significant strategy for the endurance and sustainability of the organisation in this competitive market. Employer branding has the potential of building relationships across the organisation, but academic works in this area are very limited and little is known about the relationship outcomes of employer branding. Given the relatively recent origin of the concept itself, intention of this article is to get an understanding of employer branding on a broader spectrum and to predict how the relationships are established. The article extensively reviews available literature and delineates major outcomes of it. It also further discusses future implications for researchers in the area of employer branding.