Introduction. The complexity of doing business varies greatly from country to country. Different countries have different taxes. Also, the number of permits to start a business can vary significantly. There are also hidden obstacles: corruption, protectionism, difficulties in hiring and laid off labor. It is also influenced by differences in mentality, distance between countries, differences in legislation, and so on. Knowledge and ability to assess these factors will allow you to choose a country in which to effectively implement business and effectively manage them. The purpose of the paper is to clarify the indicator that determines the ease of doing business. This figure will be refined by relative components, depending on the country where the business organizer lives and its actual location. It is proposed to use primarily to open a foreign business or business in different regions of a large country. Results. Improvement of the indicator for assessing doing business for different countries and territories is proposed. The indicator is proposed to be divided into two components: general and relative. The general part only depends on the country or territory where the business is being conducted. The relative part depends on the difference between the indicators of the country where the business is conducted and the indicators of the country of the entrepreneur. These indicators are defined for a group of countries. The relative part of the indicator was determined for Ukraine. A comparison is made of the ease of starting a business for a citizen of Ukraine in Poland, China and Germany. Conclusion. This technique will allow you to scientifically choose a country to start a business. Of the countries discussed in the article, the most attractive is Poland. In further works it is possible to clarify the components of the indicator of ease of doing business and clarify the methods of determining its components. Properly chosen country will increase its profitability, make management faster and more efficient. It also allows you to expand your existing business, get additional customers and suppliers of the necessary raw materials, materials and information resources.

Introduction. A necessary condition for effective corporate finance management, rational use of enterprise resources is a reliable and comprehensive evaluation of the financial condition of the enterprise. In the modern practice of financial management, the problem of qualitative and quantitative justification of management financial decisions is solved through the widespread use of information about the financial condition of enterprises, which are the main subjects of economic relations. The purpose of the paper is to research of essence and features of use of a rating evaluation of a financial condition of the Ukrainian enterprises in modern economic conditions Results. There are many methods for evaluation the financial condition of an enterprise: balance methods, express analysis, efficiency analysis, bankruptcy evaluation, rating evaluation, integrated evaluation. The choice of method of conducting a comprehensive evaluation of the financial condition of the enterprise depends on a number of factors: type of economic system, the degree of development of market relations, the peculiarities of the balance sheet and other forms of reporting, industry characteristics, type of activity, form of ownership of the enterprise, etc. We recommend the rating evaluation of the financial condition of the enterprise. The methodology of rating evaluation of the financial condition of the enterprise is based on an integrated approach; indicators of profitability, liquidity, financial independence and financial stability of the enterprise, and also data on efficiency of use of financial resources and production potential of the enterprise are used at its construction. Calculations of indicators of the financial condition of the enterprise according to the rating assessment method were carried out on the basis of the data of the company's public financial statements for the period 2017–2019. According to the results of calculations, the enterprise received a score of 0.615 points, which corresponds to the AA rating. Conclusion. The use of rating assessment of the financial condition of the enterprise is an effective tool of financial analysis, which allows to obtain a final evaluation of the financial and economic activities of the investigated enterprise.