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The article deals with problems in the activity of enterprises in the conditions of the new modern crisis  pandemic. The purpose of the research is to identify the most priority and effective tools and measures of effective entrepreneurship for enterprises in a pandemic  a new type of socio-economic crisis in the world. In the article the consult-analysis of the activities of enterprises by the authors was conducted. The authors have determined that the current socio-economic crisis has significant differences from all previous crises that took place in the economy of the world. It is determined that today the enterprises of almost all branches of the national economy find themselves in a situation where they simply do not have sufficient financial resources, lose their profit through of fluctuations in the exchange rates, must operate in a new way, have to implement new technologies of operational management, have to completely change the technology of work with consumers or even suspend their activity on indefinite term. According to the research, most of the enterprises, even in the situation when they continued their activity, can work for quite a limited time. In this aspect, the expediency of developing and implementing a set of measures by the state of supporting the entrepreises in crisis and post-crisis periods has been proved. As the priority were determined different areas: preferential taxation, compensation of wages paid to employees, introduction of a temporary moratorium on checks. The practice of foreign countries (Poland, Italy, Germany, France, Britain, USA) on the protection of entrepreneurs in the crisis is analyzed. Most of these countries financially support entrepreneurs and the population, introduce preferential taxation on the results of their activities, and create special support funds. The authors summarize in the article the set of measures implemented in Ukraine for small and large businesses. On the whole, the authors identified that measures that have been developed in Ukraine to support business, help in the current crisis, but most of the measures are not enough productive, their implementation has some limitations and difficulties.

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In the article the essence of defenitions “digitalization”, “digitization” and “virtualization” of business processes are determined. The author proves that all these areas of activity are the stages of the modern information revolution in the business environment. It is determined that digitization involves the conversion of analog data on paper into digital format, and digitalization is the introduction of modern innovative information technologies, software products, IT solutions in the activity of enterprises. All these processes are aimed at optimizing the management of enterprises. Both of them are the basis of the virtualization of modern business. The article summarizes the reasons for the need to digitalize business processes: the necessity of quick adaption to the changes in consumers’ demands, of establishment of strong relationships with them, of building effective communication with external market participants and employees, of coordination and organization of remote work of employees. As a result of the research in the article the basic tools and technologies of digitalization of business processes of the modern enterprise of any form of ownership, the size and sphere of activity are generalized: planning and setting tasks for staff, document management and information exchange, communications between employees and management, organization of meetings, seminars, webinars, sales of products and services, establishing and maintaining relationships with customers, evaluation of competitors, partners and own efficiency, comprehensive organization of office work remotely. In the work the comparative analysis of various tools and technologies are carried out (messengers as tools for digitalization of business processes, services for video conferencing), the advantages and disadvantages of them are revealed. According to the results of the study, the advantages of digitalization are determined. These advantages are: acceleration of all business processes at the enterprise, reduction of expenses for operational activity due to its considerable optimization, reduction of time for implementation of bureaucratic procedures. All this creates significant competitive advantages for the company in the market, its compliance with the requirements of the time and the needs of consumers, and accordingly is the basis for management efficiency.