Social decisions reveal the degree to which people consider societal needs relative to their own desires. Although many studies showed how social decisions are taken when the consequences of actions are given as explicit information, little is known about how social choices are made when the relevant information was learned through repeated experience. Here, we compared how these two different ways of learning about the value of alternatives (description versus experience) impact social decisions in 147 healthy young adult humans. Using diffusion decision models, we show that, although participants chose similar outcomes across the learning conditions, they sampled and processed information differently. During description decisions, information sampling depended on both chosen and foregone rewards for self and society, while during experience decisions sampling was proportional to chosen outcomes only. Our behavioral data indicate that description choices involved the active processing of more information. Additionally, neuroimaging data from 40 participants showed that the brain activity was more closely associated with the information sampling process during description relative to experience decisions. Overall, our work indicates that the cognitive and neural mechanisms of social decision making depend strongly on how the values of alternatives were learned in addition to individual social preferences.
Many jobs are connected to a prosocial mission, i.e., they have a positive impact on society beyond profit-maximization. This paper reveals a new hidden benefit of the mission: its role in facilitating the emergence of efficiency wages. We show that in a standard gift exchange, principals highly underestimate agents' reciprocity and thereby offer wages that are much lower than the profit-maximizing level. However, the presence of a social mission (in the form of a positive externality generated by the agent's effort), by increasing principals' trust in the agents' effort responses, acts as a debiasing mechanism and thereby increases efficiency substantially. JEL-Codes: D230, M520.
scite is a Brooklyn-based organization that helps researchers better discover and understand research articles through Smart Citations–citations that display the context of the citation and describe whether the article provides supporting or contrasting evidence. scite is used by students and researchers from around the world and is funded in part by the National Science Foundation and the National Institute on Drug Abuse of the National Institutes of Health.