In this article, we examine developments in HBO’s original European productions based on a quantitative overview of production from 2007 to early 2020. We supplement this overview with an analysis of the generic changes during the past decade as well as a practical producers’ approach to remakes. The intention is not to analyse the specific series’ content; rather, we scrutinize genre, talent and remakes through the perspective of the HBO brand and the creatives behind the series. The main empirical material for this article is interviews with key informants and an exploitation of online resources. Altogether, this establishes both a historical overview of the productions and an up-to-date idea of how the transnational institution considers its own local endeavours.

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Our article focuses on a corpus of crime television series reflecting upon differences between western and eastern Europe – a phenomenon that we will address as the ‘West–East slope’. The series figure as instances of the struggle for recognition at the level of the social imaginary, between western and eastern Europe. Addressing the double logic of the western narrative on eastern Europe and the eastern narrative of western Europe, one of our main findings is that the recognition aesthetics of eastern Europe produced a multi-layered representation of the West varying from country to country. On the other hand in western productions, there is still a bias towards a more politically correct image of easternness, a state of affairs that is questioned by eastern European attempts to produce their original contents.