A reliability generalization study (a meta-analysis of reliability coefficients) was conducted on three widely studied information systems constructs from the technology acceptance model (TAM): perceived ease of use, perceived usefulness, and behavioral intentions. This form of meta-analysis summarizes the reliability coefficients of the scores on a specified scale across studies and identifies the study characteristics that influence the reliability of these scores. Reliability is a critical issue in conducting empirical research as the reliability of the scores on well-established scales can vary with study characteristics, attenuating effect sizes. In conducting this study, an extensive literature search was conducted, with 380 articles reviewed and coded to perform reliability generalization. Study characteristics, including technology, sample, and measurement characteristics, for these articles were recorded along with effect size data for the relationships among these variables. After controlling for number of items, sample size, and sampling error, differences in reliability coefficients were found with several study characteristics for the three technology acceptance constructs. The reliability coefficients of PEOU and PU were lower in hedonic contexts than in utilitarian contexts, and were higher when the originally validated scales were used as compared to when other items were substituted. Only 27 percent of the studies that provided the measurement items used the original PEOU items, while 39 percent used the original PU items. Scales that were administered in English had higher reliability coefficients for PU and BI, with a marginal effect for PEOU. Reliability differences were also found for other study characteristics, including reliability type, subject experience, and gender composition. While average reliability coefficients were high, the results show that, on average, relationships among these constructs are attenuated by 12 percent with maximum attenuation in the range of 35 to 43 percent. Implications for technology acceptance research are discussed and suggestions for addressing variation in reliability coefficients across studies are provided.

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Ping Zhang was the accepting Senior Editor. This article was submitted on 3/26/2010 and accepted on 7/5/2011. It was with the authors 254 days for 2 revisions. The popularity of social networking websites among Internet users continues to grow, even though social networking remains a risk for users who do not participate with caution. Using protection motivation theory (PMT) as a theoretical lens to provide a research model, and by issuing a fear appeal to social network users about the potential threat to their privacy, this study identified perceptions and beliefs held by users that influence their behavioral responses to the imposed threats. A snowball sample survey measuring the variables conceptualized by PMT was completed by 522 social network users. A time-ordered hierarchical regression analysis of the responses showed that PMT provides explanations for both adaptive and maladaptive responses, particularly for the response of hopelessness. Implications and directions for future research in this area are offered.

Popular crime dramas have tackled sensitive issues such as sexual assault with increasing frequency over the past 20 years. These popular programs increasingly demonstrate the emotional and physical effect of sexual assault on its victims, and in some instances they depict individuals being rewarded for intervening to prevent or stop an assault in progress. It is possible that this content could affect attitudes related to sexual assault prevention. However, no previous research has examined this possibility. In the fall 2008 semester, 508 undergraduates at a large northwestern university completed a questionnaire about media use and bystander intervention in a sexual assault situation. Results from hierarchical regressions lend support for the integrative model of behavioral prediction in that instrumentality, rape myth acceptance, perceived social norms, perceived efficacy related to intervening, and exposure to primetime crime dramas were associated with participants' intentions to intervene in a sexual assault. The results suggest that crime dramas may be a useful venue for prevention messages as exposure to crime dramas uniquely contributed to intentions to intervene in a sexual assault.

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