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Improving the effectiveness of voluntary biodiversity policies requires developing trans-disciplinary conservation plans that consider social constraints to achieving ecological objectives. We integrated data on landowners' willingness to participate in voluntary conservation efforts with ecological data on conservation values in a spatial prioritization, and found that doing so considerably reduced the loss in conservation value caused by landowners' reluctance to participate. We learned that conducting prioritization with stakeholder input gained through dialogue during field visits could be beneficial for increasing the legitimacy of conservation plans with stakeholders. Thus, in addition to developing a methodology for using data on stakeholder perceptions of conservation in spatial prioritization, our study suggests that engaging landowners and other stakeholders in the conservation prioritization process will improve the success of conservation plans.

Non-technical summary There is a call to change societies to become more sustainable. We examine how the concept of sustainability transformation has been used and find that it has been defined in many ways. The concept is still used without many real-world examples – we found only four studies that had assessed whether a multi-sectoral sustainability transformation had taken place. There is a need to further clarify what sustainability transformation means and how it can be assessed.