The paper presents the results of using the cognitive mapping method to analyze the messages from video bloggers which were popular among Russian youth and covered protest actions in Russia in 2019-2020. The cognitive mapping method has not previously been used to interpret the information messages of representatives of the protest movement in modern Russia. The objective of the study is to identify the value systems, priorities, individual logical chains of opinion leaders in the Russian language segment of YouTube video hosting. The research sample was based on a two-step model, including the selection of 20 video bloggers who are considered to be the most popular among Russian protest youth as well as the selection of information materials for further analysis. For each leader of public opinion, several cognitive maps were built regarding the coverage of protest actions in 3 cases (the protests in Yekaterinburg in 2019, in Moscow after the Moscow City Duma elections in 2019 and in Khabarovsk in 2020). The cognitive mapping method made it possible to analyze the perception and interpretation of the protest actions taken by public opinion leaders who are opposed to the ruling party. The results of cognitive mapping reveal the value systems of the interpreters of political events who are popular among young people. The system of values, expressed in the interpretation of protest actions, presupposes the dominance of liberal guidelines, ideas of the rule of law and civil society.

Статья посвящена изучению взаимосвязи между местом проживания избирателей и их политическими ориентациями и ценностями. В работе анализируются результаты эмпирического исследования, проведенного в июле-августе 2016 г. в Ханты-Мансийском автономном округе. Анализ данных серии фокус-групп позволил выявить устойчивые различия политических установок и предпочтений у жителей крупных городов и сельской местности. Были выделены наиболее значимые факторы, влияющие на мотивацию электорального поведения, и партийные предпочтения избирателей различных возрастных групп. Проанализированы образы «идеального кандидата» в сельской местности и городе. Сделаны выводы о сохраняющихся традиционных культурных расколах между городом и селом. Библиогр. 8 назв. Ключевые слова: политические предпочтения, электоральное поведение, политические партии, образ идеального кандидата, выборы. 10.21638/11701/spbu06.2017.104 A. V. Shentyakova the electoral PreFerenceS oF citizenS and inhabitantS oF rural area beFore the electionS to the State duMa oF conveninG vii (on KhMao example) The paper studies the relationship between the place of residence of voters and their political orientations and values. The paper analyzes the results of empirical research conducted in July-august 2016 in Khanty-mansiysk autonomous Okrug. analysis of the data series of focus groups revealed differences stable political attitudes and preferences of residents of large cities and rural areas. They have been identified the most important factors affecting the motivation of electoral behavior and party preferences of voters of different age groups. analyzed images of the "ideal candidate" in the countryside and the city. Conclusions about the remaining traditional cultural split between urban and rural areas. Refs 8.

Modern megalopolis concentrates all groups of resources including economic, political, cultural, information, human resources, etc. The high population density, economic and geographic situation, complex multiethnic and multicultural structure of large cities contribute to certain types of values and behavioral models in the younger generation. The neo-institutional approach and social capital theory were chosen as a methodological basis. The article examines a number of methodological works devoted to various aspects of the social capital and explores the opportunity for this concept application for analysis of the protest behavior motivation and assessment of the protest potential of young people. Combination of the economic model of multilevel analysis for measuring social capital by S.А. Sysoev and socio-political parameters for the empirical part allowed to clearly defining the main categories and indicators of analysis. Measuring the levels of social capital of a megalopolis with the inclusion a network component expands the range of opportunities for assessing and identifying the protest potential of large Russian cities residents.

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