However, although the dynamics of physical flows are currently moderate, globalization is not slowing down. On the contrary, many flows of data continuously move across borders and their volume has increased considerably. As a result, globalization is dematerializing and redefining itself with the faster pace of these information and data exchanges. In this context, digital technologies and platforms have been created to reach new markets, serving to resize the economics of crossborder business, notably by reducing costs, shortening transactions and increasing market knowledge through greater interactions. In other words, as outlined by Manyika and colleagues (2016), digital globalization is changing who is participating, how business is done across borders, how rapidly competition moves, and where the economic benefits are flowing.To date, research has clearly demonstrated that in order to make a difference in foreign markets, companies need to adopt an entrepreneurial orientation (EO) by being innovative, proactive, and risk-taking in their decisions. Because emerging technologies are creating more fluidity and nonlinearity in entrepreneurial processes
The digital technologies that are emerging around the world are completely transforming the paradigms of our economies, societies, and firms, including the new reality of international trade that is becoming connected. Although there are many opportunities to be built, traditional theories of business internationalization do not specifically address the pervasive effects of digital technologies. This article aims to jointly study digitalization and firm internationalization and proposes an overall conceptual process that links these dimensions through entrepreneurial behaviors of firms and entrepreneurs. This process demonstrates how the use of digital technologies impacts entrepreneurial behaviors and how this might shape new opportunities to enhance the propensity for internationalization of firms. It illustrates that the effective use of digital technologies depends to a large extent on the entrepreneurial behaviors of firms (with an entrepreneurial orientation) and of entrepreneurs (with their self-efficacy). These results provide new relevant practical value to practitioners and policy makers.
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