The study sought to examine the relationship between training strategy and employees’ performance at Kenya Power. The study was motivated by concerns on employee performance in the organization despite the consistent training practices that the organization undertakes to enhance employee performance. Descriptive research design followed by a quantitative approach was used. The target population was 300 employees drawn from energy transmission division of Kenya power. Using stratified sampling, the researcher selected 100 respondents who formed the study’s sample size. Primary data was collected through self-administered questionnaires’ while secondary data was obtained from KP’s official reports, journals and empirical studies linking training strategy and employee performance. A pilot study was undertaken to determine the validity and reliability of the research instruments. Data was analyzed using both descriptive and inferential statistics. The study findings indicated that there is a general acceptance that choosing an appropriate training strategy based on set performance standards of an organization has an overall influence on the performance of employees. The study recommended a need for organization to either re-examine the deficits in the training strategies in order to establish why maximum employee performance is not realized through training alone.

Background to the Study Business environment globally is highly competitive thus companies are not able to survive with a transactional attitude towards customers. Hollensen (2008) affirms that Relationship Marketing (RM) is the most suitable approach for satisfying and maintaining customers. For this purpose, today customer satisfaction has been articulated as a vital theoretical and practical matter for most of the marketers and researchers (Akoth&Kung'a, 2016). Relationship marketing tactics have been globally applied by various international companies to enhance positive attitude among the customers. It is worth noting too, affirms the authors that various sales promotions can be used in creating, developing and maintaining relationship between customers and sellers. For the last two decades RM has been in the limelight for both academicians and practitioners.Currently the economy in Africa has become more technological and service oriented. These changes have necessitated the need to focus on how various companies investing in Africa can create, develop and maintain a longlasting relationship with the potential customers. Therefore, customer segmentation and differentiation are required for the purpose of matching the service offered and the revenue received. Nowadays the decisions of customers are based on the relationship the customers have with the company offering the services. It is, therefore, appropriate for companies in Africa to create rapport with the customers in order to win their trust (Tushar 2014).The business environment in Africa is continually experiencing competition even though the continent has potential for growth and abundant business opportunities. The business environment in which organizations operate in is turbulent, dynamic and chaotic in nature, and this calls for rapid response strategies to ensure continuous growth, customer satisfaction and sustainability in the competitive environment (Mumassabba, Muchibi, Mutua&Musiega, 2015). The need for firms in Africa particularly in service industries has become more competitive thus more companies have shifted focus relational marketing for the purpose of establishing, developing and maintaining relationship with their customers (Momanyi, 2014).

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The increasing competition in the business sector requires that teams that are involved in developing the brands come up with brands that consumers can easily differentiate from those of the competitors to make their brand stand out. Football teams rely on fans for their success, providing income through ticket sales, television viewing and purchasing team branded products. Yet this area remains unexplored in Kenya hence the researchers desire to assess the influence of brand equity on customer satisfaction of football team among universities female fans in Public Universities in Kenya. The specific objective to be undertaken for the research were; to examine the influence of brand image on customer satisfaction of a football team among female fans in public universities in Kenya. The Ministry of Sports will recognize how the female fans impact on sports and justify higher budgetary allocations for female league. The research study was anchored on the social identity theory propounded by Tajfel which states that society is made up of social groups that have power and status at their disposal. The study adopted explanatory research design to determine the influence of brand equity on customer satisfaction of a football team. A target population of 1846 respondent was investigated. A sample of 319 was then used for the study. Stratified and snowball sampling techniques were employed. Semi-structured questionnaire was used as instrument of data collection. Content validity was measured through expert judgment while reliability was measured by use of Cronbach’s Alpha coefficient method at p less tha 0.05. The data obtained was analyzed using descriptive and inferential statistics comprising of chi-statistic, multiple regression analysis and Anova. The first objective sought to examine the influence of brand image on customer satisfaction among female football fans in public university. The result shows that the value of chi-statistic is15.719 with a p-value of 0.015. Since the p-value is less that the chosen level of significance (0.05), we reject the null hypothesis that there is no significant relationship between brand image and customer satisfaction