Until now the main instrument to counteract the loss of biodiversity and landscape quality in the European countryside has been agri-environment schemes (AES), which offer short-term payments for performing prescribed environmental management behaviors. In our opinion this approach is, in its current set-up, not a sustainable way of enhancing biodiversity and landscape quality. Here we will argue that conservation in agricultural areas is also a social challenge. To change farmers' behaviors toward more sustainable conservation of farmland biodiversity, instruments should aim to influence individual farmer's motivation and behavior. We should aim to place farmland biodiversity "in the hands and minds of farmers."

ABSTRACT. Human-wildlife conflicts are a global problem, and are occurring in many countries where human and wildlife requirements overlap. Conflicts are particularly common near protected areas where societal unrest is large. To ease conflict, integrated conservation and development projects (ICDPs) have been implemented. The Communal Areas Management Programme for Indigenous Resources (CAMPFIRE) is an example of an ICDP. We hypothesized that (i) a higher perceived effectiveness of CAMPFIRE would be associated with a decline in human-wildlife conflicts, and (ii) local communities with higher perceived effectiveness of CAMPFIRE programs would have more favorable attitudes towards problematic wild animals. Four focus group discussions and interviews with 236 respondents were conducted in four local communities adjacent to northern Gonarezhou National Park, Zimbabwe from December 2010 to August 2011. Moreover, we included data on recorded incidences of human-wildlife conflicts and CAMPFIRE financial returns to study communities between 2000 and 2010. Our results indicate that local communities showed considerable differences in how CAMPFIRE effectiveness was perceived. Local communities with higher ratings of CAMPFIRE effectiveness generally perceived a decline in human-wildlife conflicts, although some people had experienced problems with wild animals. Attitudes towards main problematic wild animals varied across the study communities and were partly associated with perceived CAMPFIRE effectiveness. Our findings partly support both of our study hypotheses. Contextual factors across the four local communities seemed to influence the perceived effectiveness of CAMPFIRE programs and attitudes towards problematic wildlife species. We recommend that decisions and actions regarding the control of problem animals be devolved to the community level in order to help reduce human-wildlife conflicts in community-based natural resources management programs.

Through nature conservation practices, farmers can strongly enhance nature quality and biodiversity in rural areas. In this paper, the social psychological underpinnings of farmers' nature conservation practices are investigated using the Theory of Planned Behavior, to which the concepts of self-identity and personal norms were added. A distinction is made between nature conservation practices done on a non-subsidised basis and nature conservation practices for which farmers receive some form of remuneration from the Dutch government. Eighty-five arable farmers participated in our survey. Results show that our model explains more variance in the intention to perform non-subsidised than subsidised nature conservation practices. Also, the concepts of self-identity and personal norms appear to be related to the intention to perform non-subsidised, not subsidised conservation.

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