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This article develops the conceptualization and analysis of aesthetic labour in two parts. The first part focuses on conceptualizing aesthetic labour. We critically revisit the emotional labour literature, arguing that the analysis of interactive service work is impeded by the way in which its corporeal aspects are retired and that, by shifting the focus from emotional to aesthetic labour, we are able to recuperate the embodied character of service work. We then explore the insights provided by the sociological perspectives on the body contained in the works of Goffman and Bourdieu in order to conceptualize aesthetic labour as embodied labour. In the second part, we develop our analysis of aesthetic labour within the context of a discussion of the aesthetics of organization. We discern three ways in which aesthetics is recognized to imbue organization: aesthetics of organization, aesthetics in organization and aesthetics as organization. We contend that employees are increasingly seen not simply as `software' but as `hardware', in the sense that they too can be corporately moulded to portray the organizational aesthetic. We ground this analysis in a case study from research conducted by the authors.

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The relationship between gender and professionalisation is a neglected one, and female professional projects have been overlooked in the sociology of professions. The generic notion of profession is also a gendered notion as it takes what are in fact the successful professional projects of class-privileged male actors at a particular point in history and in particular societies to be the paradigmatic case of profession. Instead, it is necessary to speak of `professional projects', to gender the agents of these projects, and to locate these within the structural and historical parameters of patriarchal-capitalism. Professional projects are projects of occupational closure, and a model of occupational closure strategies is needed which captures both the variety of strategies that characterise these projects and the gendered dimensions of these strategies. Such a model is set out and distinguishes between exclusionary, demarcationary, inclusionary and dual strategies of closure. This model is substantiated with material drawn from the emerging medical division of labour in the late nineteenth and early twentieth centuries.

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