Rapid global economic development and liberalization have increased the motivation and opportunities for firms to enter into international joint venture (IJV) agreements. Numerous studies in the international marketing literature have examined the impact of international partners’ cultural differences on IJV longevity; however, results are inconclusive, potentially due to limitations in the methods used. While this study examines the varied impact of cultural differences on IJV longevity based on the IJV’s age, it uses quantile regression, enabling the detection of varying effects’ strengths across the dependent variable’s entire distribution. The results demonstrate variations in the role of cultural differences across individual cultural dimensions as well as variations in the patterns of association between cultural differences and IJV longevity dependent on the IJV’s age. Implications for theory and the practice of international marketing are offered as well as potential applications of this study’s methodological approach.

This work also emphasizes the challenges of predicting success in markets for short life-cycle experience goods such as films. In these markets, expert reviews likely carry even more weight since consumers have great difficulty in assessing the product in advance. 2013; Garcia, 2014;Goldman, 1982). Consequently, predicting the success of a new product is of paramount importance in settings where products are *This article went through a separate review process managed by Gloria Barczak. The authors thank her and three anonymous reviewers for their invaluable suggestions. They also thank Jessica Keech and Ryann Reynolds-McIlnay for assistance with data collection.

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