This paper aims to uncover the tourism potential of the Ulu Apad of Penglipuran Village. The Ulu Apad is a traditional governance system that exists only in a Bali Aga Village, believed to be the village of the original Balinese people. Using in-depth interviews and observation, the author extracted and discussed the tourism potentials of the Ulu Apad based on data collected from purposively selected informants. In addition, a literature review was carried out to provide secondary data. The result of the qualitative analysis shows that the Ulu Apad is a potential cultural tourist attraction. The system is so unique that it is different even from fellow Bali Aga Villages, and other customary villages. The system ensured that the most experienced and knowledgeable individuals are chosen to lead the village. Despite its uniqueness, the Ulu Apad has not been utilized as an attractor of tourist visits to the village due to its complexity. The intangible nature of the Ulu Apad means that special effort needs to be put in to ensure its attraction can be enjoyed by the tourist. This article provides insight into how to best utilize the intangible nature of the Ulu Apad as a cultural tourist attraction.

This article shows the existence of a trade-off between the economy and safety in the acceptance of the New Normal Policy for the tourism industry. To prove the existence of the trade-off, path analysis was used to test the mediating effect of the Economic Impact of Pandemic Covid-19 in the prediction of Acceptance Toward New-Normal Policy with the Danger of The Pandemic Covid-19 as the predictor. The result shows that mediation exists, thus trade-off also exists. It means that in the current Pandemic Covid-19 situation, people prefer the economy more than health and safety since they understand that the NewNormal Policy will ensure their health and safety while pursuing the economy. This article contributes to presenting a different method for measuring trade-offs, other than Discreet Choice Experiments (DCE) which is widely used as a method to measure trade-offs. Having proved that trade-off exists, this article recommended that government should always educate the citizen about the danger of the pandemic. This is important so that they will pursue the economy safely and responsibly.