PurposeThe purpose of this article is to highlight the factors that need to be considered when implementing a blended learning solution in a group environment.Design/methodology/approachThe insights are based on the authors experience of delivering a blended learning module to successive cohorts of international Executive MBA candidates over a three year period. A range of post‐module evaluation mechanisms were utilized to collect quantitative and qualitative data and this was supported by face‐to‐face and online discussion with participants. In addition, the authors own reflections on the experience as faculty and e‐learning consultants has been taken account of in the interpretation of the results.FindingsThe importance of human behavioral factors over content and tool selection when implementing a blended learning solution cannot be ignored. The role of group dynamics in achieving the learning outcomes also needs to be considered, as does the perceived value of the approach to be taken by the participants. Findings relate to both the e‐learning experience and other learning methods experienced on the course, influenced partly by the students' expectations and preferences.Practical implicationsKey learning is shared with readers so that they can learn from the author's experiences such that anyone considering a blended learning approach in the future considers the three‐way partnership of the organization, the learner and the supplier.Originality/valueThis article will be of special interest to e‐learning developers or development specialists considering blended learning approaches as it draws their attention to the factors beyond the technological application itself which is where attention can become overly focused.
This paper develops a review of teaching research methods and student supervisor relationships, first presented to ECRM20. Last year we tested an extensive literature review with a survey of undergraduate business students, this has now been supplemented with further survey data, interviews and a focus group. This supplementary data has deepened our understanding of the issues and has largely reinforced the findings from the previous paper. At a time when some schools are moving content on-line and seeking new forms of assessment, there is a need to ensure that research continues to fulfil a contribution towards intellectual and practical understanding. Detailed analysis has explored the extent to which the teaching of research methods within a taught degree course and the completion of an individual project has proved effective. Value perceived by the students and supervisors of a major project has been confirmed to influence both success for a candidate at an interview as well as providing a skill set suitable for longer term employment. Learning ‘skills for life’ was suggested by the students.. The extent to which students and supervisors engage was explored and opportunities for improvement are reported. The importance of adding an element of fun to the process was also raised. Little evidence of supervisors receiving training was found, Feather et al (2010, 2013) and a challenge continues to be the extent to which supervisors are fully briefed on the required dissertation process. In practice, supervisors rely on their own prior experience and this can contribute to an uneven quality of experience for students. Conclusions on the undergraduate data are developed for two specific research questions and next steps for improvement at the school are outlined for the Business School to consider.
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