This study reconsiders the

Data collected from health blogs could be aggregated for large-scale empirical investigations. Future research should assess the quality of the information posted and identify what blog features and elements best reflect adherence to prevailing norms of conduct.

Political candidates increasingly have incorporated social media tools like Facebook into their campaigns. Such tools enable supporters to interact directly and easily with campaigns, creating an immediate and relatively informal way for users to respond to candidate messages and publicly display their support. Previous research has explored how campaigns have used social media, or how the use of social media may be related to political engagement. In this study, we provide a systematic analysis of variations in user response to candidate messaging through Facebook. Our results shed new light on the dynamics of online campaigning through social media and engagement with supporters through digital media. Specifically, our findings show that variations in the tone, timing, and content of posts, as distinct from contextual factors, are significantly related to how users respond through “likes” and comments.

This study investigates whether average political bloggers engage in four distinct activities: informing readers, checking the media, engaging in political advocacy, and gathering money for charitable causes. Findings show that most bloggers inform their readers about articles in the media or to draw attention to key posts on other blogs. Somewhat less frequently, most bloggers write posts that detect errors or biases in the media. Bloggers use their blogs to pursue activist and philanthropist activities even less often. Ideology and traffic levels slightly affect the content and purpose of blog posts.

Purpose-The purpose of this paper is to seek to segment CSA members based on their motivations to join a CSA. Design/methodology/approach-Data obtained from an online survey of 565 members belonging to a New York state CSA were analyzed using a combined hierarchical and non-hierarchical cluster analysis. Findings-Based on their motivations to join a CSA results reveal four distinct types of segments among CSA members: No-Frills Member, Foodie Member, Nonchalant Member, and Quintessential Member. Results show all four clusters differ statistically across demographic characteristics including gender, political affiliation, and household income. The clusters differed across psychographic characteristics such as attitudes toward the treatment of animals, treatment of farm workers, pesticide use, the environment, food miles, and limiting factory farm purchases. Quintessential Members emerge as most concerned with food purchasing decisions while No-Frills Members are least concerned. Research limitations/implications-The study employs a non-random purposive sample of CSAs in New York state. Respondents were recruited indirectly to participate in an online survey. The length and complexity of the survey, absence of an email address for respondents, levels of digital fluency, and technical glitches may result in lower participation rates. Practical implications-This paper offers recommendations to farmers for retaining and attracting different types of CSA members. Originality/value-This is the first study that segments CSA members in the USA based on their motivations to subscribe to a CSA, and it differentiates CSA member clusters based on their demographics, psychographics, and food purchasing decisions. Keywords USA, Consumer perceptions, Consumer purchasing decisions, Cluster analysis Paper type Research paper Most American consumers are indiscriminate, "buying what they want, within the limits of what they can get without asking further questions about price or quality" with taste usurping all other preferences (Berry, 1989). Yet fresh, seasonal produce appears to be attracting a growing body of consumers who seek locally grown agricultural goods as an alternative to the industrialized food system. Several local food programs including Jersey Fresh, Virginia's Finest, and Arizona Grown cater to these types of consumers and even retailers like Wal-Mart endeavor to offer more locally grown foods (