The aim of this research was to explore whether a model including psychological predictors at the individual, interpersonal and cultural level could predict romantic attitudes. Attachment style, cultural orientation, gender, and relationship length were tested as predictors for each of the six love styles conceptualized by Lee (1977). Adults from Britain (N = 56) and Hong Kong (N = 52) who were in a romantic relationship completed four self-report measures; a demographic questionnaire, The Individualism and Collectivism Scale (IC-S), The Experiences in Close Relationship Scale-Short Form (ECR-S) and The Love Attitude Scale short form (LAS). The model successfully predicted each love style and in one case (Mania) accounted for 52% of the variance in this love style. Each love attitude had a different profile, and no one predictor dominated any one style which supports Lee’s original idea that the styles are qualitatively different.
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