While officially classified as a right-wing movement, the German Identitarian Movement (GIM) claims to be neither left nor right wing but rather identitarian. The social movement stands for what they call “ethno-pluralism,” communicated online without intermediate gatekeepers, in supposedly socially acceptable messages. Without a clear classification to a political wing, some Internet users encountering information created by the GIM could have difficulties assessing what this movement really stands for and what identitarian means. That is why this study examined strategic frames in a full sample of memes ( N = 511) posted by the movement on their Facebook page, because memes (here: image macros) have been the GIM’s main form of communication on Facebook. This study identified six strategic frames that represent a plurality of different social issues; some of them call for immediate action. Hence, the movement’s strategic framing goes far beyond emphasizing “ethno-pluralism.” The findings elucidate the overall communication strategies of the movement and show that the frames represent characteristics and semantics of the New Right. These frames also triggered different levels of social media engagement.

Picosecond Spectroscopic Investigations of 1‐Phenylazo‐2‐naphthols The photoisomerization of substituted 1‐phenylazo‐2‐naphthols is studied in fluid solution and in polymer film (cellulose acetate). With the help of picosecond spectroscopy the absorption from an excited state, bleaching, and time resolved fluorescence were measured. The results can be interpreted by the assumption that during periods of less than 10 ps, the S1‐state of the azo form is changed to the S1‐state of the hydrazone form by proton transfer. This S1‐state relaxes by internal conversion and by diabatic isomerization with a time constant of 20 to 60 ps, depending on substituent and solvent. By exciting the substances solved in polymer film, we observed a relatively strong fluorescence, which is found to be amplified spontaneous emission (superfluorescence).