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PurposeThis study aims to develop a new insight (focused on residents) into the measurement of place attachment, self‐esteem, self‐efficacy and perceived happiness, in order to provide public policy makers with performance indicators for place marketing strategies.Design/methodology/approachA survey applied to 641 residents of Portimão, the second most populated city in Algarve, in the south of Portugal, was conducted to assess the quality of life attributes and place attachment measures.FindingsFindings revealed that the city's quality of life attributes (comprising six dimensions) influence place attachment – which is significantly correlated with self‐efficacy, perceived happiness and active citizenship behaviours.Practical implicationsAs an input for the city policy makers, this research can contribute to a better knowledge and management of the factors that influence the residents' well‐being. For residents, it provided an opportunity for participation which may influence the public planning of the city.Originality/valueThe paper discusses a new framework that is a contribution for policy makers and public decision makers of the relevance of systematic place marketing and monitoring.

Catholics personalist authors have been always concerned about consumerism, which is considered a radical dissatisfaction that compulsively tries to fill the emptiness of the inner self. It is a form of idolatry where malls are modern cathedrals. What are the antecedents and consequences of this moral approach, inducing consumers' engagement in anti-consumption behaviors? This conceptual paper updates the literature review about this research topic, acknowledging the thoughts written in encyclical letters of three Popes of Catholic Church: John Paul II, Benedict XVI, and Francis. This paper also proposes a new model of ethical decision-making model that aims to describe the implications of recognizing consumerism as a moral/spiritual issue according to the Catholic Church teaching. This paper provides useful insights into the influence of Catholic teaching on the adoption of anti-consumption behaviors.

Purpose Beyond traditional brand endorsement, many celebrities have in recent years decided to launch their own product lines, which may be used to promote their own celebrity brand. Which product categories or social causes match a celebrity’s brand personality? This study aims to investigate the antecedents of celebrity–product degree of fit and willingness to pay (WTP)/make a donation in different scenarios. The manipulation of the scenarios aims to capture the role of celebrity attributes, perceived personality profiles, product involvement and acceptance of social causes. Design/methodology/approach In total, 335 respondents answered an online questionnaire with a factorial plan corresponding to 20 different matching scenarios: five celebrities/perceived personalities (Emma Watson, Jennifer Lawrence, Kim Kardashian, Natalie Portman and Scarlet Johansson) × four types of branding scenarios (a lipstick for low involvement; a watch for high involvement; an eco-foundation for “high social acceptance” and vodka for “low social acceptance/controversial”). Findings Scarlett Johansson obtained the highest degree of fit, both for launching her own brand of lipstick or a watch. Kim Kardashian had the best degree of fit for launching her own vodka brand, while Emma Watson’s attributes confirmed that she would be seen as the ideal founder of an eco-foundation. Significant predictors of WTP/make a donation were assessed by multiple linear regression for each type of product. Practical implications The paper provides recommendations that may help guide celebrity brand managers through the celebrity–product matching process. Social implications Celebrity branding in relation to social causes is also discussed in this paper. Originality/value This study explores a gap found in the literature as it explores the product match-up hypotheses within a celebrity branding context and moreover extends this investigation to social causes and products with different degrees of involvement and social acceptance.

Purpose This paper aims to discuss the impacts of sports events, considering these: from the perspectives of residents (in terms of self-esteem, increase of social problems, car traffic, cultural self-development and entertainment); and for the host territory (in terms of economic development, price level, destination image and environment). The paper analyzes the case study of a hallmark event of the European Rally Championship – the Azores Rally. Design/methodology/approach During the Azores Rally of 2014, 669 inhabitants on São Miguel Island answered a survey. The questionnaire assessed 12 items that are ex ante quality of life (QOL) indicators, ten items of event attributes and overall satisfaction with the event and nine items of event impact perceptions. Findings The satisfaction with the event is positively influenced by the host destination’s overall QOL, particularly by the entertainment and local gastronomy and is reinforced by the event-management mix. On other hand, the QOL attributes rather than the event performance indicators determine the perceptions of the promotion of image destination and economic development. The event spectacle level has a particular influence on the residents’ self-esteem. Practical implications The paper discusses the implications for public decision-makers, tour operators and event managers, focusing on the community as an important driver for placemaking. Social implications This type of event has an impact on residents’ self-esteem, thus enhancing their QOL and hospitality. Originality/value This study supports the role of a peripheral island’s community as an active stakeholder, which interacts with the event organization’s key success factors.