This study explores using the SQAS scale in a private healthcare context. The authors provide further evidence that service quality is an antecedent and different from satisfaction. All the measures used proved to be valid and reliable. Trust and commitment play different roles in their relationship with loyalty.

Sensory stimulation is used by various brands to induce desired behaviours among their customers. Although its effectiveness is recognised in business contexts, little research has been conducted on sensory marketing. In order to contribute to filling this gap, this study sought to build a model that explains how sensory stimulation influences intentions to purchase a brand. Brand experience and brand equity were expected to mediate this relationship. The empirical validation of the model was conducted by carrying out an online survey with a convenience sample of 302 customers of a brand of the catering industry. The data collected were processed using PLS-SEM methodology. The results reveal that sensory stimulation positively influences brand experience and brand equity, which, in turn, have a positive impact on intentions to purchase the brand in question. The relevant contributions that emerged from this study include not only bridging the aforementioned gap in the literature but also offering significant managerial implications.

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Purpose The importance of innovation as a generator of competitive advantage and the collaborative nature of this process are recurring themes in the literature. This paper aims to contribute to the improvement of knowledge about the relationship between supply chains and the innovation process by means of a systematic literature review. Methodology/approach The method used consists of the identification, selection, analysis and synthesis of existing research on the subject and aims to ensure that the review is transparent, auditable and replicable. This paper presents the analysis of 94 papers from 37 journals and the major contributions are explored. Findings The identification and analysis of relevant articles showed the complexity, timeliness and the wide-ranging character of the theme. The analysis of articles allowed the identification of facilitators of the innovation process, as well as five approaches applicable to supply chains to drive the innovation process. From these analyses, a model synthesising the main practices identified for improving innovation performance is presented. Research limitations/implications When carrying out literature reviews, the selection of articles might be considered subjective. To circumvent this limitation, the papers have been assessed by three researchers. Practical implications The results presented can be applied in the decision-making process by managers in the areas of innovation and supply chain. Originality/value This paper synthesises knowledge involving the relationships between supply chains and the innovation process. The analysis is based on quantitative and qualitative criteria.

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