This article presents the main findings of a study on advertising research in Spanish communication scientific journals for the last thirty years. A total of 853 articles collected from 53 journals, ranging from 1980 to 2013, were used in the analysis, to study characteristics on journals, articles and authors (such as article subject or authors' institutional affiliation). Results allow a better understanding of the research on advertising conducted in Spain during the last three decades.

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Fifty years after the introduction of Communication studies into Spanish universities, this article presents the results of a descriptive investigation of on-campus university education in Advertising and Public Relations in Spain, with the dual aim of gaining an understanding of how it is formally, and what and how it is taught. A total of 1,815 teaching guides amounting to 10,224 ECTS credits were compiled for the 41 degree courses taught in 38 training centers. The data collected in coding sheets were statistically analyzed and grouped into 57 variables. The results highlight the majority of private initiatives in university education in this area, and the scarce internationalization with only token use of English in teaching. We observe a significant relative presence of cross-cutting content between Communication and other areas, as well as a clear predominance of Advertising training over Public Relations. The most relevant specialized areas are creativity, and advertising and digital marketing. In teaching, a greater weight of practical activities is observed compared with traditional theoretical or master classes. The evaluation of students is also more based on practical work rather than written tests or examinations on theoretical knowledge. These latter aspects confirm the footprint left by the Bologna Plan and the regulations it drove, although the methodological renovation it advocated has yet to be fully achieved. Resumen Tras cumplirse 50 años de la incorporación de los estudios de Comunicación a la universidad española, en este artículo se recogen los resultados de una investigación descriptiva acerca de la formación universitaria presencial de grado sobre Publicidad y Relaciones Públicas en España, con el doble objetivo de conocer cómo se caracteriza formalmente, y qué y cómo se enseña. Se recopilaron 1.815 guías docentes correspondientes a 10.224 créditos ECTS de las 41 titulaciones de grado que se imparten en 38 centros de formación, tras lo cual se procedió al análisis estadístico de los datos recogidos en las fichas de codificación, que se agruparon en 57 variables. Se concluye, por una parte, el mayoritario peso de la iniciativa privada en la formación universitaria de esta área, y la escasa internacionalización en cuanto al testimonial uso del inglés en la docencia. Respecto a los campos temáticos abordados, se constata su carácter generalista, con un porcentaje destacado de contenidos transversales de Comunicación y de otras áreas no comunicológicas, así como un claro predominio de la formación publicitaria sobre la de Relaciones Públicas, siendo los campos especializados más relevantes la creatividad, por un lado, y la Publicidad y el Marketing Digital, por otro. En la docencia se observa un mayor peso de las actividades de tipo práctico frente a la tradicional clase teórica o magistral. La evaluación del estudiante también está más basada en prácticas, más que en pruebas escritas o exámenes sobre conocimientos teóricos. Estos últimos aspectos corroboran el poso que ha dejado el Plan Bolonia y las normativas a él debidas, aunque no se haya alcanzado plenamente la renovación metodológica que preconizaba.

En este trabajo los autores presentan una prospección sobre la evolución de las editoriales universitarias españolas a partir de un estudio Delphi realizado a cerca de una treintena de responsables de estos servicios editoriales, miembros de la Unión de Editoriales Universitarias Españolas (UNE). Los principales resultados obtenidos ponen de manifiesto la necesidad de un mayor reconocimiento del papel de las editoriales universitarias en el control y la promoción de la calidad de la edición académica. La adaptación al modelo digital, la gestión del open access, la flexibilización de los modelos de gestión para garantizar una mayor orientación al marketing y una mejor comercialización y distribución se plantean también como algunos de los retos más importantes.

Since the Russian invasion of Ukraine on February 24, 2022, the polarized discourse of the West vs. Russia seems to have escalated to levels similar to those during the Cold War period. The aim of this article, which is centered on the case of Spain, is to discover to what extent communication from political parties contributed to such polarization by encouraging hate speech. To this end, messages sent by the political parties represented in the Spanish parliament, over the social network Twitter during the first 60 days of the Russian invasion of Ukraine, were analyzed: A total of 3,186 tweets from 67 official accounts, both from these political parties and their main leaders, were coded. The results showed that despite social networks in general—and Twitter in particular—being a favorable environment for the promotion of hate speech, the communication of Spanish political parties was generally characterized by political correctness and moderation. The presence of the main indicators of hate speech analyzed (threats, criticism, ridicule, or insults) was very minor. The present article associates this finding to other variables such as the tone of the tweets (informative, opinionated), their scope (international, national), and engagement (replies, quotes, retweets), among other factors. It is concluded that Spanish political authorities had a socially-responsible behavior in the case analyzed, reinforcing the importance of public diplomacy to counteract hate speech. Since the Russian invasion of Ukraine on February 24, 2022, the polarized discourse West vs. Russia seems to have escalated to levels like those of the so-called Cold War period. The aim of this article, focused on the case of Spain, is to discover to what extent the communication from political parties has contributed to such polarization by encouraging hate speech. To this end, the social network Twitter messages by the political parties represented in the Spanish Parliament during the first 60 days of the Russian invasion of Ukraine were analyzed; a total of 3,186 tweets from 67 official accounts from the political parties and their main leaders were coded. The results show that even though social networks in general -or Twitter in particular- are a favorable environment for the promotion of hate speech, the communication of Spanish political parties was characterized, in general, by political correctness and moderation. It is not in vain that the presence of main indicators of hate speech analyzed (threats, criticism, mockery, or insults) were very minor. The article relates this to other variables such as the tone of the tweets (informative, opinionated), the scope (international, national) or engagement (likes, comments), among others. It is concluded that Spanish political authorities have a socially responsible behavior in the analyzed case, reinforcing the importance of public diplomacy to counteract hate speech.