Many people from North-Western Europe have quite long stays in Mediterranean Spain, partly related to phenomena such as 'wintering', seasonal movements and sabbatical holidays, for the most part dwelling in their own houses or apartments. This paper explores intercultural relations of long-term visitors and it raises some questions on differentiation and dedifferentiation in the consolidated holidaymaking context of Costa Blanca (Alicante, Spain). The paper includes visitors' assessments of certain central aspects of their (temporary) life in Spain, based on an exit survey. It is revealed that long-term visitors have far more varied and wide-ranging adjustments to their new and/or temporary surroundings than is usually assumed in news media and in some previous scholarly works. The study also demonstrates that generalised views depicting long-term visitors as secluded and living predominantly in compatriot enclaves are too simple, especially in long-established holiday destination areas. A considerable proportion of long-term visitors make an effort to relate to the language, culture, and social conditions of the host society. It is argued that a more nuanced and complex analysis is needed in order to describe the varied life situations of sojourners and other long-term visitors in Mediterranean Spain.

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Resumen: En el texto se transforma el proceso de conocimiento antropológico sobre turismo en el objeto de conocimiento mismo. Para ello se aborda de manera sintética una genealogía de la aparición del turismo como objeto de estudio fenoménico, expuesta en los tres momentos epistemológicos que se han dado en la relación entre antropología y turismo. En ésta se trasluce un progresivo abandono de los sistemas discretos y dialécticos de análisis, hacia modelos más contextuales en los que predomina la metá-fora del continuo y la dialógica.Palabras clave: Poder; Conocimiento; Epistemología; Antropología.Abstract: This text transforms the process of anthropological knowledge on tourism in the object of comprehension itself. To achieve this, a genealogy of tourism as an phenomenological object of study is traced back along three epistemological momenta between anthropology and tourism. The analysis concludes that discrete and dialectical analyses has been progressively abandoned and substituted by contextual models where dialogics and the metaphor of continuum are present..

The objective of this paper is to analyze how the wine tourism product clubs work in Spain and their importance for Spanish wine tourism. A tourism product club is a product development partnership established and led by the tourism industry stakeholders including small-and/or medium-sized companies. The group pools its resources to develop new marketready products or to increase the value of existing ones. Lodging companies, tour operators, administrators of tourism facilities, tourist associations, government, other companies of the sector and, even, nontourist companies can participate as members of a tourism product club. Following this model, wine tourism can contribute to create a wine tourism product club. In Spain the international promotion of tourist products is carried out through the Turespaña website. The wine tourism product club, The Wine Routes of Spain, is one of the wine tourism product clubs developed by the Spanish government. It is an ambitious project that began in 2001. Nevertheless, other Spanish regions have created more wine tourism product clubs in order to develop their own wine tourism industry such as "Divinum vitae-Where the pleasues are born" created in Castilla-La Mancha in 2006.