The advent of technology backed by digitalization is bringing innovative and new ways in imparting higher education. The high speed of the internet readily available in the higher education institutions is further supporting such activities. Especially post-COVID-19, parents who used to keep an eye on children towards usage of smartphones began to provide such devices themselves to children for educational purposes. The AI-supported technology facilitated the process by creating artificial environment to understand the real-world. It provides a shield to adversities of the real situations. With the further advancement in the emerging field of metaverse, learners can view themselves as one of the participants on screen in the form of an avatar. Since the students are not aware of the challenges and limitations of such emerging areas, the responsibility of educationists is on the rise. The researchers have tried to review the scope of higher education resting on metaverse as one of the major aspects in the near future.

Learning is an ongoing process throughout the lifetime of an individual. To continue learning and promote self-growth, one should continuously keep building and upgrading their skills and knowledge base. This agenda was unshaken even during the pandemic when students could not go in person to educational institutions. This led to the rise of online education which was largely accelerated with the help of new technology (i.e., neuromarketing). This discipline came into the picture when this emerging technology helped to analyse customer needs. Application of neuromarketing is the life jacket to survive the high tides of the marketing competition and make it to the consumer shore. In this chapter, the authors present a case study illustrating the application of neuromarketing in online education (i.e., Cuemath). It targeted the parent's concern of their child staying safe in addition to keep a track of their child's learning and performance with minimal hassle and cost without compromising on its quality and how neuromarketing fills in the gaps left by traditional marketing methods.