Background/Purpose: The global economy is continuously changing with innovation and technological development. In the recent past, digital technology has revolutionized the banking sector and hence banks are readjusting their business strategies toward e-banking. Fintech companies with lower costs operations were taking over the banking business initially, and now are partnering with banks to increase their profits and customer base. Design/Methodology/Approach: The data for this case study has been gathered from secondary sources of information by referring to a number of research articles in journals and information from the internet. It is a case study research approach that seeks to assess fintech and banking digital transformation and aims to evaluate Fintech in Banking using SWOC analysis. Findings: Banks by partnering with fintech companies can expand their services instantaneously using data sets. It can offer a single platform to access various financial services and also introduce innovative, economical products, and services to customers. Integration of banks with fintech may lead to technical complexity. It is challenging to meet the rising expectations of the customers. Originality/Value: This paper analyses the role of fintech in banking and provides suggestions through evaluation. Paper Type: Case Study Research paper

Background/Purpose: Banks no longer view fintech companies as competitors but rather as enablers. Fintech encompasses the use of digital technology to power new business models based on a large array of innovative ideas to serve customers faster and better. It has introduced new services to match customers’ needs at the lowest cost. Methodology and Design: This study primarily uses secondary data, where data is gathered from many sources like e-newspaper clippings, RBI publications, websites, and other research articles. The study attempts to examine fintech and banking with reference to the Union Bank of India. Findings: The partnering of banks and fintech can harness the recent changes in tech-savvy customer behaviour. The study examines Fintech and Banking partnerships using ABCD analysis. The major challenges are security issues, system slowdown, and lack of trust and banks must address them by enhancing the fintech services' capabilities and increasing the service's utility to meet the demands of all consumer groups. Originality/Value: This paper examines the integration of Fintech and the Union Bank of India. Paper Type: Company Analysis Case Study