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The construction industry is confronted with a critical shortage of skilled trade workers, which greatly hampers its growth and labor productivity. This shortage of workforce mainly stems from a lack of effective strategies for recruiting and retaining students in construction programs, which can be addressed by fully understanding major factors that influence student decisions to pursue a career in the industry. This study investigated the perceptions and opinions of students on developing a long-term career in the construction industry. The study data were gathered by surveying students enrolled in construction trade programs at three institutions in Texas. A total of 154 responses allowed for specific examination of the impact of family units and social media on student career decisions, factors leading participants to select a construction program, and participant perceptions of the construction industry. For unbiased analysis, the collected data were stratified by socioeconomic descriptions such as demographics and family household composition. The results revealed that skilled trade students have a positive perception of the construction industry. The findings of this study can provide planners and decision-makers with effective strategies for student retention and recruitment in construction trade programs.