Health care for the elderly is one of the key issues in the field of public health. In the context of global aging, the government's policy framework for elderly care affects the development of local elderly care. The priorities and instruments of the elderly care policy are important windows for understanding the local development planning system. This paper uses a quantitative text analysis method based on text mining to analyze 3,618 provincial policies in China. Considering the pilot demonstration projects for elderly care selected by the Chinese government in recent years, this paper finds that local elderly care policies have a three-phase evolution, and the priorities in each phase are solving the legacy of transition, expanding private sector participation, and realizing the well-being of the elderly. Moreover, mature regions use more environmental policy instruments, and the most effective are financial services, regulatory systems, and strategic guidance. For immature regions, it is necessary to use more core instruments on the premise of using basic instruments so that public policies can serve local development and realize the well-being of the elderly.

Over the last few decades, cross-fertilization between marketing and fandom studies in a mediated world has been rare, hindering the knowledge development for marketing practitioners in the Chinese fan economy context. The purpose of this study is to find and establish a conceptual framework that includes Online Interaction (OI), Parasocial Relationships (PSR) and virtual fan communities on Weibo, and how these contributory factors embedded in the interplay process of digital fandom practices in terms of enhancing fans’ Purchase Intention (PI) and media consumption behaviours toward the celebrities’ merchandise. Using an online survey instrument, this research collected 294 completed responses from fans who had online interactions with celebrities and engagement of virtual fan communities on Weibo. Key results and findings provided a clear framework of four antecedents based on the conceptual model and indicated that the high intensity of OI led to higher levels of the perception of PSR and the Sense of Virtual Community (SOVC). Increased PSR and the SOVC can be seen as significant positive predictors of the PI (a part of consumer identity construction as a fan) also. This study revealed the underlying mechanism of an emerging marketing genre, also provide useful implications of audiences’ digital marketing practices for marketers, celebrities and policymakers.