This paper aims to determine the strategic perspective of entrepreneurship among women‐owned enterprises in Jammu and Kashmir (J&K), India, in light of entrepreneurial and strategic orientations. To check the hypotheses, the authors used primary data collected from a sample of 438 women entrepreneurs of J&K. After the data collection and filtration, statistical tools like factor analyses and structural equation modeling were used. It was found that women entrepreneurs in J&K highly consider innovativeness, proactiveness, risk‐taking abilities, aggressive competitiveness, and autonomy in their enterprises. They take decisions strategically, network with their stakeholders, and exploit their resources strategically in the exhibition of strategic entrepreneurship which involves dimensions of both entrepreneurial and strategic orientations. Leadership, in all its forms, portrayed insignificant results in the present study. This study has presented that the entrepreneurship type prevalent in the region of J&K might be considered more of sustenance than innovative or any other stronger forms. Due to this reason, its contribution to the economy of the state has been insignificant so far.

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In an emerging nation like India, entrepreneurship has the ability to present a solution for many problems related to the economy. The Union territory (UT) of Jammu & Kashmir (J&K) has grave issues of high unemployment and low GDP. A strong form of entrepreneurship can help them overcome these issues. Strategic entrepreneurship has been proposed recently as a form of entrepreneurship which can do wonders for any organisation. So, the present endeavour assesses the strategic entrepreneurship among women owned enterprises in Jammu & Kashmir. The results propose strategic resource management, entrepreneurial mindset and entrepreneurial culture to contribute towards Strategic Entrepreneurship among women entrepreneurs. Entrepreneurial leadership is not found to have any significant impact there. In this study a model has been proposed to train women entrepreneurs so that their level of strategic entrepreneurship can be improved. With this they can contribute towards the entrepreneurial growth in J&K and thus overall economic development can be ensured.