This study aims to see how the influence of strategic experiential marketing/SEMs namely sense, feel, think, act, and relationship on customer satisfaction. The study was conducted in a location in the Special Region of Yogyakarta in 2020, with a population of all customers of Matahari Department Store Yogyakarta.The number of samples used is 120 respondents. In taking the sample used purposive sampling method. To analyze the data, the tool used in this research is multiple linear regression analysis.The data analysis tool used in this research is multiple linear regression analysis. The conclusion of the research shows that there is a significant influence either partially or simultaneously between experiential marketing variables on customer satisfaction.

Shalawat wahidiyah merupakan sekian dari banyaknya ajaran atau amalan yang didasarkan pada syariat Islam. Tulisan ini bertujuan untuk menjelaskan implementasi mujahadah shalawat wahidiyah serta manfaat shalawat wahidiyah bagi pengamalnya. Penelitian ini merupakan penelitian kualitatif dengan pendekatan kepustakaan atau normatif. Teknik pengumpulan data melalui kajian pustaka. Hasil penelitian menunjukkan bahwa shalawat wahidiyah merupakan bimbingan praktis lahir batin dalam melaksanakan tuntunan Rasulullah, yang meliputi syariat, hakekat, iman, Islam, ihsan, dan moral/akhlak. Shalawat wahidiyah menekankan pada sisi kesadaran manusia akan kehadiran Allah dan Rasul-Nya. Kesadaran inilah yang selanjutnya menjadikan pengamalnya menyadari kondisi dan posisi dirinya dihadapan Allah sebagai makhluk yang penuh dosa serta kesalahan, dan kemudian mengucapkan doa permohonan (ampunan dosa, syafa’at Rasulullah, dan lain-lain). Kesadaran diri serta pengakuan dosa inilah yang pada akhirnya menjadikan pengamalnya merasakan ketenangan hati dan pikiran

The development of the digital world has an impact on the print media sector. Print newspapers are starting to compete with digital media that can be accessed online. This study aims to determine the effect of content on print media, namely general information, scientific information, entertainment information, job vacancies information, and advertising information, on the motivation to buy the Kedaulatan Rakyat, a printed newspaper. The research was conducted in the city of Yogyakarta with a quantitative research design. The method of determining the sample used is incidental sampling with purposive sampling. The sample in this study amounted to 102 respondents, i.e., buyers of the Kedaulatan Rakyat daily newspaper in the Special Region of Yogyakarta (DIY). Data collection techniques with survey methods through questionnaires. Hypothesis testing using the average difference test and multiple linear regression. The results of this study indicate that the motivation to obtain general information, knowledge, entertainment, job vacancies, and advertisements simultaneously affect the purchase decision of printed newspapers. The five categories of motivation all have significant differences, proving that consumers can distinguish various motivations in buying the newspaper's printed version.