Creative industry plays a big role in terms of creating Gross Regional Domestic Product (GRDP) in East Java that measures the size of a region's economy. In 2016, creative industry in East Java still dominated by these top three leading subsectors-culinary, art and fashion. Performance efficiency assessment from the dominant subsectors which contributes for Gross Regional Domestic Product (GRDP) growth rate is essentials to achieve economic performance improvement. This research aims to analyze the performance efficiency rate of creative industry in East Java. Furthermore, it also helps giving recommendation as a way of creating performance optimization for industry subsector that shows no efficiency by the end of the period. This research can be solved by using Data Envelopment Analysis (DEA) method. The main focus of this research is on the potentials and performances from culinary, art and fashion industries. Besides, it will also use the secondary data from 2011-2015. CRS-DEA scores that shown is reflected the technical efficiency rate of subcategory 03, 06 and 11. Moreover, VRS-DEA scores also determined that efficiency rate from subcategory