College graduates who wish to become entrepreneurial are still very low. Entrepreneurial knowledge can be obtained through experience or gained academically. This research object is a student who has taken entrepreneurship lectures at the Faculty of Economics. The sampling technique used is Cluster Random Sampling where to guarantee the samples taken on each class of the representative. Data analysis techniques use descriptive analysis using regression analysis. The results of a descriptive data analysis indicate the level of entrepreneurial intent at a moderate level, the family background that has its own business can affect the intention of entrepreneurial. Some of these samples have a tendency to just want to continue their family business. Acquired entrepreneurial education gained in medium category. The results of a regression analysis showing the family background give a direct influence on the intention to entrepreneurship. While entrepreneurship education provides a moderate impact on entrepreneurial intent.

Abstract: One of the highest unemployment rates in Indonesia is educated unemployment which is derived from college graduates. One of the problems of undergraduate graduates in Indonesia is graduates who are not fully absorbed by the availability of employment. The purpose of this study was to examine the effect of entrepreneurial knowledge and entrepreneurial motivation on entrepreneurial interest in students. The research method used is a quantitative method. The population in this study is the final year students at the Faculty of Economics, University of Swadaya Gunung Jati. The number of samples in this study were 85 respondents. Data collection using a questionnaire instrument. Data analysis using multiple regression models with the help of the SPSS application. The research findings show that entrepreneurial knowledge and entrepreneurial motivation have a positive and significant influence on entrepreneurial interest. Future studies are expected to be able to examine more factors that influence entrepreneurial interests that are not examined in this study. Keyword : entrepreneurship knowledge; entrepreneurship motivation; entrepreneurial interest. Abstrak : Angka pengangguran di Indonesia yang tinggi salah satunya adalah pengangguran terdidik yaitu berasal dari lulusan perguruan tinggi. Salah satu permsalahan lulusan sarjana di Indonesia adalah lulusan yang tidak terserap seluruhnya oleh ketersediaan lapangan kerja.  Tujuan penelitian ini untuk menguji pengaruh pengetahuan wirausaha dan motivasi wirausaha terhadap minat wirausaha pada mahasiswa. Metode riset yang digunakan adalah metode kuantitatif. Populasi dalam penelitian ini adalah mahasiswa tingkat akhir pada fakultas Ekonomi Universitas Swadaya Gunung Jati. Jumlah sampel dalam penelitian ini sebanak 85 responden. Penarikan data menggunakan instrumen kuesioner. Analisis data menggunakan model regresi ganda dengan bantuan aplikasi SPSS. Temuan penelitian menunjukan bahwa pengetahuan wirausaha dan motivasi wirausaha memiliki pengaruh positif dan signifkan terhadap minat wirausaha. Penelitian selanjutnya diharapkan mampu meneliti lebih banyak faktor yang mempengaruhi minat wirausaha yang tidak diteliti pada penelitian ini. Kata Kunci : Pengetahuan Berwirusaha; Motivasi Berwirausaha; Minat Berwirausaha.

The MSMEs sector as a form of people's economy, has become an industrial sector that is relatively able to survive amid the global economic downturn due to the COVID-19 pandemic. However, the MSME sector on the other hand also has problems in the growth rate of performance and increasing the scale of its business. The author identified this because of his ability to map the orientation of strategic policy formulation which is still low. In this study, the author tries to dissect with the concept of entrepreneurial marketing to examine the extent of the ability of the MSMEs sector to transform from traditional marketing concepts to entrepreneurial marketing. Associative quantitative research methods are used to find out how the conditions of the research variables and the relationship between exogenous variables and their endogenous. The sampling technique is carried out by proportional-clustered-random-sampling. Research data sources include primary and secondary data sources with data collection through observation, literature studies, interviews and questionnaires. The analysis technique uses SEM analysis with the LISREL 8.0 program. The results showed that descriptively the conditions of market orientation and competitive advantage are in the criteria of not being good towards good, while entrepreneurial orientation is in the criteria of not being good towards excellent. The results also showed a significant influence of market orientation and entrepreneurial orientation on competitive advantage. The importance of the MSMEs sector to apply the concept of learning orientation in orderto improve their entrepreneurial ability.

The MSMEs sector as a form of people's economy, has become an industrial sector that is relatively able to survive amid the global economic downturn due to the COVID-19 pandemic. However, the MSME sector on the other hand also has problems in the growth rate of performance and increasing the scale of its business. The author identified this because of his ability to map the orientation of strategic policy formulation which is still low. In this study, the author tries to dissect with the concept of entrepreneurial marketing to examine the extent of the ability of the MSMEs sector to transform from traditional marketing concepts to entrepreneurial marketing. Associative quantitative research methods are used to find out how the conditions of the research variables and the relationship between exogenous variables and their endogenous. The sampling technique is carried out by proportional-clustered-random-sampling. Research data sources include primary and secondary data sources with data collection through observation, literature studies, interviews and questionnaires. The analysis technique uses SEM analysis with the LISREL 8.0 program. The results showed that descriptively the conditions of market orientation and competitive advantage are in the criteria of not being good towards good, while entrepreneurial orientation is in the criteria of not being good towards excellent. The results also showed a significant influence of market orientation and entrepreneurial orientation on competitive advantage. The importance of the MSMEs sector to apply the concept of learning orientation in orderto improve their entrepreneurial ability.

Perkembangan e-commerce saat ini menjadi pilihan bisnis di era pandemi covid 19. Kondisi pasar yang semakin dinamis dengan persaingan semakin kompetitif, menimbulkan perubahan pola pada perilaku berbelanja di masyarakat termasuk di Indonesia. Belanja online menjadi pilihan konsumen untuk berbelanja pada saat ini karena mudah dilakukan, praktis, dan aman untuk melakukan transaksi jual beli. Tokopedia merupakan salah satu marketplace terbesar di Indonesia, namun masih banyak pengguna aplikasi tokopedia beralih ke marketplace lain dengan berbagai alasan. Untuk itu penelitian ini bertujuan untuk mengetahui Pengaruh Transaksi Online Shopping terhadap Loyalitas Pengguna Aktif Aplikasi Tokopedia di Kota Cirebon melalui Kepuasan Konsumen. Populasi penelitian ini Pengguna Aktif Aplikasi Tokopedia di Kota Cirebon. Teknik pengambilan sampel dengan sample random sampling sebanyak 100 responden. Metode analisis data dalam penelitian ini menggunakan analysis path. Hasil penelitian menunjukkan bahwa Transaksi Online Shopping berpengaruh secara langsung signifikan terhadap Loyalitas Konsumen. Transaksi Online Shopping berpengaruh secara langsung signifikan terhadap Kepuasan Konsumen. Sedangkan kepuasan konsumen berhasil memediasi Transaksi Online Shopping terhadap Loyalitas Pengguna Aktif Aplikasi Tokopedia.