One measure of company success that indicates investors' confidence in the firm is firm value. Higher firm value suggests that investors' expectations have been achieved. Especially in the current conditions, the economic recovery after the COVID-19 pandemic, many allocations of public funds are entrusted with stock investment. This study bridges non-financial factors that are thought to have an effect on firm value such as CSR, millennial leadership, and gender diversity.  The study was conducted on companies indexed LQ-45 in the 2017-2020 observation period. Quantitative content analysis is involved in identifying CSR disclosures. The data used is secondary data with SPSS 26 data processing technique.The results show that CSR and millennial leadership have a negative effect on firm value and there is no effect of gender diversity on firm value.This research opens up opportunities for future research where the existence of a generation gap affects trust in millennial leadership and impacts firm value