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In the first two centuries AD, the eastern Roman provinces experienced a proliferation of elite public generosity unmatched in their previous or later history. In this study, Arjan Zuiderhoek attempts to answer the question why this should have been so. Focusing on Roman Asia Minor, he argues that the surge in elite public giving was not caused by the weak economic and financial position of the provincial cities, as has often been maintained, but by social and political developments and tensions within the Greek cities created by their integration into the Roman imperial system. As disparities of wealth and power within imperial polis society continued to widen, the exchange of gifts for honours between elite and non-elite citizens proved an excellent political mechanism for deflecting social tensions away from open conflicts towards communal celebrations of shared citizenship and the legitimation of power in the cities.

Greece and Rome were quintessentially urban societies. Ancient culture, politics and society arose and developed in the context of the polis and the civitas. In modern scholarship, the ancient city has been the subject of intense debates due to the strong association in Western thought between urbanism, capitalism and modernity. In this book, Arjan Zuiderhoek provides a survey of the main issues at stake in these debates, as well as a sketch of the chief characteristics of Greek and Roman cities. He argues that the ancient Greco-Roman city was indeed a highly specific form of urbanism, but that this does not imply that the ancient city was somehow 'superior' or 'inferior' to forms of urbanism in other societies, just (interestingly) different. The book is aimed primarily at students of ancient history and general readers, but also at scholars working on urbanism in other periods and places.

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