Corporate ethics has undergone significant change in response to environmental issues, and is beginning to evolve further in response to emerging notions of social responsibility, defined in terms of human rights issues. Three dimensions of ethical behaviour – national, international and theoretical – are defined and illustrated through three case studies. The increasingly complex interaction between two of the dimensions, national and international in a global context, poses a significant challenge to corporations attempting to develop and extend best practices. Essentially, that challenge is not only one of corporate compliance, either voluntary or enforced by a system of regulatory and legal measures, but also a question of responsibility for damage or abuse. Three cases are presented which illustrate the complexity of the interactions. The Simon Jones case emphasises the dangers of casual work in multinational labour transactions, and the shortcomings of national remedies even in an advanced economy such as the UK. The second case, Tommy Hilfiger et al., raises a complex set of questions regarding national and international responsibility for compensation in developing economies. The third case, the Royal/Dutch Shell Group, serves as a model of voluntary corporate reform designed to bridge the gap between principles and practice both nationally and internationally.

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Utilising qualitative research methodology, this pilot study of telecottages/business resource centres in South‐east England interviewed 13 centre managers to identify problems, needs, models and ideas that could be related to enterprise televillage development. The research also aimed to improve the quality of management guidance and the long‐term future for these centres. Questions were posed to identify the extent to which centre managers perceived their business strategies to be entrepreneurial and innovative, as they attempted to decrease dependence on public funding by generating additional business income. Emergent strategies, networking, telecommunications and building partnerships with both private and public organisations allowed some centres to expand and to move from total reliance on public funding to a mix of private and public sources of income. Although initial public funding is seen as an important factor in reducing the early vulnerability of business resource centres, the ability of opportunity‐seeking managers to develop an innovative range of services, including a mix of those offered free and those that required fees, was an important factor in survival. Two detailed case studies (private and mixed) are presented as generic prototypes.

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