Implications of cultural accommodation-hybridization were explored within the framework of individualism-collectivism. Individualism highlights the personal and centralizes individuals as the unit of analyses, whereas collectivism highlights the social and contextualizes individuals as parts of connected social units. In 2 experiments, the ways in which individualism, collectivism, and identity salience influence social obligation to diverse others was explored. The authors varied the personal goal interrupted (achievement-pleasure), the target (individual-group), and focus (in-group-larger society) of social obligation within subjects. The authors hypothesized that collectivism would increase obligation to the in-group when identity was made salient; that individualism alone would dampen social obligation; and that cultural accommodation-hybridization (being high in both individualism and collectivism) would increase obligation to larger society. If America works, it will be a place where thousands of cultures express themselves. (Meter, 1987) Although one's everyday choices may appear on the surface to be idiosyncratic-the result of highly personalized goals, desires, and motivations-the field of cultural psychology suggests that these choices may in fact be colored by one's social representations of what it means to be a successful person, a good or moral person, a person of worth (e.g., Kagitcibasi, 1996; Oyserman & Markus, 1993). The ways individuals organize experience, what seems right, natural arid of worth, how individuals make sense of themselves, one's goals and motivations, all importantly depend on the ways these concepts are socially represented both generally within a society and specifi

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