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Automotive transport unavoidably raises safety concerns for drivers, passengers, and indeed, all road users alike. Advancements in vehicle safety technologies have come a long way, and have had a major impact on the reduction of road-related accidents and fatalities. However, as the push towards autonomous vehicle systems gains momentum, assumptions must be avoided about the global application of such technologies. This paper proposes an idea for a road safety alert system, which is realized in the form of small-scale prototype, subsequently tested and evaluated to study its theoretical application to real world scenarios. The system is geared towards developing regions of the world where a reduction in road-related accidents and death is needed most. Reviews of various existing and proposed safety systems within the realm of Intelligent Transportation Systems (ITS) are conducted, with a focus on Vehicle-to-Vehicle (V2V) and non-V2V applications, which are compared to and contrasted with our proposal. We hope to foster further discussion and research into suitable technologies and their application, in regions of the world that require a different approach when trying to realistically reduce the consistent destructive trend of accidents and fatalities when humans are still behind the wheel.

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