In this work, we focus on strategies to influence the opinion dynamics of a well-connected society. We propose a generalization of the popular voter model. This variant of the voter model can capture a wide range of individuals including strong-willed individuals whose opinion evolution is independent of their neighbors as well as conformist/rebel individuals who tend to adopt the opinion of the majority/minority. Motivated by political campaigns which aim to influence opinion dynamics by the end of a fixed deadline, we focus on influencing strategies for finite time horizons. We characterize the nature of optimal influencing strategies as a function of the nature of individuals forming the society. Using this, we show that for a society consisting of predominantly strongwilled/rebel individuals, the optimal strategy is to influence towards the end of the finite time horizon, whereas, for a society predominantly consisting of conformist individuals who try to adopt the opinion of the majority, it could be optimal to influence in the initial phase of the finite time horizon.

Sequences of correlated binary patterns can represent many time-series data including text, movies, and biological signals. These patterns may be described by weighted combinations of a few dominant structures that underpin specific interactions among the binary elements. To extract the dominant correlation structures and their contributions to generating data in a time-dependent manner, we model the dynamics of binary patterns using the state-space model of an Ising-type network that is composed of multiple undirected graphs. We provide a sequential Bayes algorithm to estimate the dynamics of weights on the graphs while gaining the graph structures online. This model can uncover overlapping graphs underlying the data better than a traditional orthogonal decomposition method, and outperforms an original time-dependent Ising model. We assess the performance of the method by simulated data, and demonstrate that spontaneous activity of cultured hippocampal neurons is represented by dynamics of multiple graphs.

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