The United Nations Member States adopted the “Agenda 2030” which contains 17 sustainable development goals (SDG) that involve a certain number of targets and indicators. Although the indicators are helpful in defining the position of the current country relative to the goals’ achievement, it is very complex to determine its position relative to other countries, because this requires an extensive analysis. Therefore, in this paper, the application of the multiple-criteria decision-making approach (MCDM) in defining the position of the EU (Europe Union) countries relative to the SDGs is proposed. The MCDM model is based on the Combined Compromise Solution (CoCoSo) and the Shannon Entropy methods. The final results highlight Sweden as the country that best implemented the set SD goals and has the best outputs relative to them, while Romania is in last place. The main reason for these kinds of results could be that the countries on the bottom of the list are relatively new EU members and have not been made to properly implement SDGs yet. The conclusion is that the obtained results are fully objective and rational, and that the applied model is applicable for performing this kind of analysis.

Value engineering is an appropriate policy for creating and improving value, which reduces unnecessary costs and maintains core functionality. Despite the mentioned benefits, this approach has so far received little attention in the area of supply chain management. Although this approach is highly structured, limitations such as overemphasizing the cost criterion and failure to meet other criteria, utilizing team members’ votes to rank solutions, ignoring inherent uncertainty and ultimately disagreement between value engineering team members have reduced the effectiveness of this approach. The present study aims to provide a coherent framework for utilizing a value engineering approach to supply chain cost management and overcome the aforementioned limitations by utilizing gray multi-criteria decision-making. In this regard, in the first phase, the initial list of improvement solutions is determined, the criteria extracted from the literature are localized using value engineering team members’ opinion. These criteria are weighted using the gray stepwise weight assessment ratio analysis (SWARA-Gray) method. Then, the score of each solution is calculated by the value engineering team based on the list of criteria as a gray number. The scores are aggregated using the gray evaluation based on distance from average solution (EDAS-Gray) method, and the solutions are prioritized. Finally, the application of the proposed framework is investigated in a real case study in a power plant in Iran. The results of the research show that the final rankings of the solutions rarely changed for different methods; so the model used in this study has acceptable stability.

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In recent years, the focus of marketing methods has been the user rather than advertising. A wide range of customer satisfaction surveys, post-screening answers and reviews are a staple of marketing for that purpose. In search for innovative ways to survey customer satisfaction, new concepts have emerged recently and several biometric methods and systems have been developed. This research integrates Damasio's Somatic marker hypothesis, statistical analysis, biometric systems, the neuro-questionnaire, multiple criteria analysis methods and intelligent systems. The objective of this research was to develop the .INVAR Neuromarketing method and system. The INVAR Neuromarketing method and system can determine: the effectiveness of a video ad and its individual frames; ad frames that make viewers most happy, sad, angry, surprised, scared, disgusted, bored, interested or confused; the effect of a video ad on the short-term and long-term memory; the most positive or negative video ad, etc. This article presents these studies and their results in greater detail.

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