Purpose: Visit Beautiful West Sumatra (VBWS) is an activation program for post-pandemic tourist visits which has become the starting point for the revival of tourism in West Sumatra. One of the important points in this activation program is the identity design in the form of a logo. This study aimed to analyze the Visit Beautiful West Sumatra 2023 logo work through a visual semiotics approach. Research methods: This study is qualitative using descriptive methods. Findings: The results showed that the logo has layers of expression/senses (signifier) ??and layers of meaning/perception (signified) with the spirit of synergy, collaboration, and innovation. Implications: The logo, as part of the identity, has been implemented for West Sumatra tourism stakeholders.

Journalism is a major milestone in news outlets. Information from all corners of the world is broadcast and received both conventionally and digitally. Walking the path in the current era of globalization, all information comes to us through online gadgets and smartphones. Global developments permeate every aspect of people's lives in the digital era in obtaining information. Various information that is spread is not imaginary, it is often used as a guide in life. To disseminate information to the audience, even digital journalists who are called online journalists must not be separated from thejournalistic ethics that an online journalist must have. This paper discusses the existence of online journalists in the midst of society in the era of globalization which is mushrooming so that their existence is considered to have sufficient advantages and disadvantages. do not make fake news to increase speed in publishing news

Kerinci is located in Jambi Province and bordered by the West Sumatra. The language used by the people of Kerinci, in general, is the Kerinci language with very diverse isolect variants. This research was conducted in three areas of Kerinci, namely, Tanah Kampung, located in Sungai Penuh City, Kemantan Raya and Dusun Baru, located in Kerinci Regency. The fundamental reason for conducting this research is to document the variation of isolects in Kerinci from the Automated Similarity Judgment Program (ASJP) Database. This is very important to do considering that so many indigenous languages have shifted or become extinct due to the current technological revolution. The method used is a descriptive method with a dialectological approach, and the technique used is the technique of recording and interviewing using the ASJP database. From the research that has been done, it can be seen that these three observation areas have very diverse phonological variations phonologically. However, when viewed from a lexical point of view, only 11.66% of lexical variations and 88.33% of lexical were found to be the same or similar.