Platforms are critical components of every rail travel. At the train station, passengers can take benefit of a variety of platform-based amenities whose satisfaction is prioritized. Rail services play a critical role in carrying people and products from point of origin to point of destination. People's mobility has accelerated in recent years, with the ultimate goal of earning a living. Numerous forms of transportation are available to promote accessible modes of transportation to people in diverse parts of the world, including road, rail, air, and sea. Rail transport has developed into one of the most important modes of transport in recent decades in Iran, which is experiencing an increase in demand for rail services. The objective of this research is to identify and rank the elements that influence people's willingness to travel by train. The statistical population is comprised of all passengers who travel by rail on a daily basis, which amounts to approximately 75,000 persons. The statistical sample size was determined using the Morgan table, which yielded 382 passengers. Four factors can be examined when determining whether to increase people's desires: economy, station conditions, journey time, and train conditions, with economy and train conditions being the most essential. The study's conclusions can assist commercial and public railway businesses in providing the required infrastructure and circumstances to boost passenger appeal.Keywords: Economics; Passenger’s Law; Rail Transportation; Station circumstances. Faktor Pendorong Penumpang Untuk Memilih Transportasi Kereta Api di Iran Berdasarkan Hukum dan Hak PenumpangAbstrak Platform adalah komponen penting dari setiap perjalanan kereta api. Di stasiun kereta, penumpang dapat memanfaatkan berbagai fasilitas berbasis peron yang mengutamakan kepuasan. Layanan kereta api memainkan peran penting dalam membawa orang dan produk dari titik asal ke titik tujuan. Mobilitas orang telah meningkat dalam beberapa tahun terakhir, dengan tujuan akhir mencari nafkah. Berbagai bentuk transportasi tersedia untuk mempromosikan moda transportasi yang dapat diakses oleh orang-orang di berbagai belahan dunia, termasuk jalan raya, kereta api, udara, dan laut. Transportasi kereta api telah berkembang menjadi salah satu moda transportasi terpenting dalam beberapa dekade terakhir di Iran, yang mengalami peningkatan permintaan akan layanan kereta api. Tujuan dari penelitian ini adalah untuk mengidentifikasi dan mengurutkan elemen-elemen yang mempengaruhi keinginan masyarakat untuk bepergian dengan kereta api. Populasi statistik terdiri dari semua penumpang yang melakukan perjalanan dengan kereta api setiap hari, yang berjumlah sekitar 75.000 orang. Ukuran sampel statistik ditentukan dengan menggunakan tabel Morgan, yang menghasilkan 382 penumpang. Empat faktor dapat diperiksa ketika menentukan apakah akan meningkatkan keinginan masyarakat: ekonomi, kondisi stasiun, waktu perjalanan, dan kondisi kereta api, dengan ekonomi dan kondisi kereta menjadi yang paling penting. Kesimpulan studi dapat membantu bisnis perkeretaapian komersial dan umum dalam menyediakan infrastruktur dan keadaan yang diperlukan untuk meningkatkan daya tarik penumpang.Kata Kunci: Ekonomi; Hukum Penumpang; Transportasi Kereta Api; Keadaan stasiun

This study aims to explore the effects of five factors, i.e., price, food quality, ambiance, service quality, and online order on the performance of the Japanese restaurant of Kenzo in Iran. In this research, the required data were collected through a mixed-method involving both quantitative (with 81 participants) and qualitative (2 participants) approach. Data analysis was performed using the SPSS software. With the use of Lewin's Model of Change, the study's intervention plan was suggested. The Wilcoxon test results showed that the performance of the restaurant enhanced after the intervention. Foreign restaurants, especially Japanese ones, need to pay close attention to service quality and employees’ behaviors. This factor cannot be changed or improved overnight; it takes time and investment to grow. The findings of this study help the managers and policymakers of the restaurant to gain a deeper insight into the influence of the above-mentioned factors on customer satisfaction and, consequently, the revenue of the restaurant. Additionally, it was found that food quality, price, online order, and service quality are the most important common problems of Japanese restaurants in Iran. Two phenomena limited this study: sanctions posed by the U.S on Iran and the COVID-19 pandemic. Therefore, the results of this study may not be generalized in the post-sanction time and post-pandemic time. Due to the pandemic, most customers prefer not to be present in the restaurant, which limits the results of the research. On the other hand, for future studies, researchers can study how to guide restaurant owners to use social media to increase the number of customers and attract new customers, which can be one of the unique factors that can directly affect the restaurant's performance. To the best of the authors' knowledge, this issue has not been studied in the Middle East region yet.