conceptualized the article and wrote the original and revised versions with multiple rounds of input, editing, and review by each additional co-author (listed alphabetically by last name)
Changing collective behaviour and supporting non-pharmaceutical interventions is an important component in mitigating virus transmission during a pandemic. In a large international collaboration (Study 1, N = 49,968 across 67 countries), we investigated self-reported factors associated with public health behaviours (e.g., spatial distancing and stricter hygiene) and endorsed public policy interventions (e.g., closing bars and restaurants) during the early stage of the COVID-19 pandemic (April-May 2020). Respondents who reported identifying more strongly with their nation consistently reported greater engagement in public health behaviours and support for public health policies. Results were similar for representative and non-representative national samples. Study 2 (N = 42 countries) conceptually replicated the central finding using aggregate indices of national identity (obtained using the World Values Survey) and a measure of actual behaviour change during the pandemic (obtained from Google mobility reports). Higher levels of national identification prior to the pandemic predicted lower mobility during the early stage of the pandemic (r = −0.40). We discuss the potential implications of links between national identity, leadership, and public health for managing COVID-19 and future pandemics.
Around the world, increases in wealth have produced an unintended consequence: a rising sense of time scarcity. We provide evidence that using money to buy time can provide a buffer against this time famine, thereby promoting happiness. Using large, diverse samples from the United States, Canada, Denmark, and The Netherlands (n = 6,271), we show that individuals who spend money on time-saving services report greater life satisfaction. A field experiment provides causal evidence that working adults report greater happiness after spending money on a timesaving purchase than on a material purchase. Together, these results suggest that using money to buy time can protect people from the detrimental effects of time pressure on life satisfaction. time | money | happiness | well-being I n recent decades, incomes have risen in many countries (1, 2), potentially exacerbating a new form of poverty: from Germany to Korea to the United States, people with higher incomes report greater time scarcity (3). Feelings of time stress are in turn linked to lower well-being, including reduced happiness, increased anxiety, and insomnia (4-6). Time stress is also a critical factor underlying rising rates of obesity: lacking time is a primary reason that people report failing to eat healthy foods or exercise regularly (7,8). In theory, rising incomes could offer a way out of the "time famine" of modern life (9), because wealth offers the opportunity to have more free time, such as by paying more to live closer to work. However, some evidence suggests that wealthier people spend more time engaging in stressful activities, such as shopping and commuting (10). Experimental research shows that simply leading people to feel that their time is economically valuable induces them to feel that they do not have enough of it (11).A great deal of attention has been devoted to reducing financial scarcity, but there is relatively little rigorous research examining how to reduce feelings of time scarcity, which in fact may offer a particularly difficult challenge given that time, unlike money, is inherently finite. Could allocating discretionary income to buy free time-such as by paying to delegate common household chores, like cleaning, shopping, and cooking-reduce the negative effects of the modern time famine, thereby promoting well-being? The growth of the sharing economy has made time-saving services increasingly accessible, but no empirical research has tested whether using such services enhances happiness.From our theoretical perspective, buying time should protect people from the negative impact of time stress on life satisfaction. This conceptualization draws on the social support literature, in which research on the "buffering hypothesis" has demonstrated that receiving social support can protect people from experiencing the negative consequences of stress (12). That is, the typical relationship between stress and reduced well-being is attenuated for individuals who are able to access social support (13-15). We suggest that buying time may ...
The COVID-19 pandemic has fundamentally altered how people spend time, with possible consequences for subjective well-being. Using diverse samples from the United States, Canada, Denmark, Brazil, and Spain (n = 31,141), following a preregistered analytic plan, and employing both mega- and meta-analyses, we find consistent gender differences in time spent on necessities. During the pandemic, women—especially mothers—spent more time on tasks such as childcare and household chores. To the extent that women spent more time on chores than men, they reported lower happiness. These data represent one of the most rigorous investigations of gender differences in time use during the forced lockdowns created by the COVID-19 pandemic, and point toward individual differences that should be considered when designing policies now and post–COVID-19.
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