This study examines alumni perceptions of the core curricula at the University of North Georgia’s College of Business to assess the gap between the skills employers need in new graduates and what the curricula offer. The research was conducted as part of the continuous improvement process for AACSB accreditation. The findings reveal that soft skills such as communication and problem-solving were highly rated as being useful, whereas the alumni rated calculus and international business skills as less important for daily job requirements. The study provides relevant information for colleges of business as they look to update their core curricula for business majors.

Purpose Supply chains are under increased scrutiny as consumers have become aware of the dark side of downstream production practices. Many articles and exposés have led consumers to be more conscious of purchasing products from companies who source materials in a socially responsible and ethical manner. As a result, business-to-business (B2B) and business-to-consumers (B2C) companies are under increased pressure to source raw materials in a transparent and ethical way. Because of the associated costs, companies then look to benefit from increased brand equity by promoting to consumers how ethical their products are. The purpose of this study is to look at the case of the food industry to analyze sustainability messaging on Twitter in both B2B and B2C companies to determine which of the dimensions of sustainability (people, profit, planet) are being emphasized. Design/methodology/approach In this study, two published dictionaries were combined to capture the three dimensions of “sustainability,” and these scales were then used to analyze Twitter posts. This study created a unique software package to classify, mine, collect and analyze Twitter data. This study used these tools to analyze 246,386 Twitter posts within a sample of 39 leading B2C and B2B food companies over a 10-year period (2012–2021) to explore brand messaging and engagement rate. Findings This research revealed several interesting results. These include how B2B companies have emphasized the employee (people) dimensions of sustainability, while B2C companies have had a more balanced approach that overall has prioritized the economic dimension (profit) of sustainability. The data on audience engagement revealed a mismatch between the types of sustainability messaging B2B companies and B2C companies in the food industry are posting and what engages audiences. Originality/value This study fills several gaps, including analyzing how B2B and B2C companies use sustainability language in their social media brand management, as well as looking at which dimensions of sustainability they emphasize and which ones engage audiences the most. This research is also novel in combining multiple existing scales under one project to analyze the triple bottom line in the analysis of qualitative texts.

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Organisations implement a variety of knowledge mechanisms such as information security education, training and awareness (SETA) programs and information security policies, to influence employees' secure behaviour. Despite increased efforts to provide information systems (IS) security knowledge to employees, data breaches and

This chapter provides an exploration to the enormous potential of blockchain and its strategic benefits. The application of blockchain has the potential to revolutionize existing business models. Blockchain is a peer-to-peer model that can speed up processes resulting in robust tracking and reducing costs of transactions. It is essential for business professionals to understand the significance of the implications of this far-reaching technology on business activities. Consequently, it is imperative that business leaders comprehend aspects of the technology to be integrated in strategic initiatives. The purpose of this chapter is to inform readers about the strategic benefits of blockchain technology. The chapter explains blockchain in the context of business strategies while highlighting its applications. This chapter is structured to explain the idea of blockchain technology, expound on the importance of the technology's business applications, and illustrate how professionals can integrate this technology in business.