About 30% of employees around the world work in public organizations (Hammouya, 1999), and employment tends to increase over time in public organizations dedicated to very relevant services, such as health, education, and social services (Derlien & Peters, 2008). In addition, for decades public organizations have contributed to strengthening economic growth and social welfare in modern societies (e.g., promoting great scientific advances). However, the reputation of public organizations among citizens is not very positive. Mizrahi, Vigoda-Gadot, and Van Ryzin (2010) observed that the image of public organizations in the United States is relatively low. They considered indicators such as the image-reputation of public organizations, quality of public personnel, and trust. Van de Walle (2007) analyzed confidence in public services in 60 countries around the world, using the World Values Study data, and more than 50% of the participants expressed low confidence (not at all or not very much). Given the importance of public services in our societies, these results are somewhat disappointing. Objective quality indicators tend to be very similar when specific public and private companies are compared (Marvel, 2015). Therefore, an important factor to consider seems to be the information citizens receive about the quality h t t p : / / j o u r n a l s. c o p m a d r i d. o rg / j wo p