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Purpose The purpose of this study is to investigate the factors that influence eco-friendly apparel purchase behaviors concerning Bangladeshi young consumers in light of the theory of planned behavior. Design/methodology/approach Data were collected by a survey among 198 respondents in Bangladesh in terms of consumer attitude, subjective norm (SN), perceived behavioral control (PBC), environmental concern (EC), environmental knowledge (EK) and purchase intention (PI). Structural equation modeling approach was used to find out the influencing factors. Findings The study reveals that purchase intention is significantly influenced by attitudes, SN, EC and EK of consumers. Consumers perceived behaviors variable is always not an accurate predictor to control actual purchase behavior. SN and EK were found to be highly influential to eco-friendly apparel purchase patterns among young consumers in Bangladesh. Research limitations/implications This study provides key marketing insights for retailers and practitioners on how strategically they can decide for fashion consumers, specifically the young group in Bangladesh. Eco-friendly apparel purchase behaviors will gradually influence the retail business contexts for retailers. The study reveals the need for eco-labeling and marketing strategies of eco-friendly apparel products among young consumers to communicate benefits and green values among wider consumers. Findings were restricted to specific young consumers group in Bangladesh and did not examine purchase behaviors of other consumer segment. Originality/value The study reveals that Bangladeshi young consumers are becoming concerned about purchasing apparel products. It provides valuable insights for entrepreneurs, practitioners and marketers to trace and perceive purchase behavior of the Bangladeshi young consumers while adopting a strategic marketing approach.

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Background: Present study aimed to explore the knowledge and attitude of dental faculty at Qassim University, regarding novel COVID 19 disease. Methods: The cross-sectional survey was conducted on the faculty at undergraduate dental school. The self-designed e-survey was administered to 78 faculty members to assess their knowledge and attitudes towards the COVID-19 disease. Data analysis was conducted by using SPSS version 23. Descriptive statistics were reported as frequency and percentages. Chi-square test was utilized to identify the correlation between the independent and dependent variables. The inferential statistics (Kruskal-Wallis tests and Mann-Whitney U test) were utilized for assessing the significance between study variables. The association between knowledge and attitude was evaluated by using Spearman’s rank correlation coefficient. Results: A total of 55 faculty members (70.5%) responded. Mean knowledge score was 10± 2.71. 37 (67.3%) respondents showed positive attitude towards COVID-19 while 18(32.7%) displayed negative attitude. The mean attitude score was 4.08±0.50. Significant difference was found in knowledge (p-value=0.04) and attitude (p-value=0.015) of dental faculty based on designation.Conclusions: Qassim University dentists were mindful of the COVID-19 symptoms, means of transmission, Cross-infection control and operative protocols practiced within dental clinics. However, dentists exhibited inadequate knowledge about the specific dental procedures that safeguard the dental staff and patients from COVID-19 in context of current outbreak.

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